Top Ads on 롯데렌터카

롯데렌터카 Background Introduction:

롯데렌터카 공식 페이스북 페이지 입니다.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

롯데렌터카 has been advertising and marketing on Facebook for many years. And 롯데렌터카 has placed 42 of ads on the Facebook platform in the last month. In the past few years,롯데렌터카 has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for 롯데렌터카 on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for 롯데렌터카. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from 롯데렌터카.


1.롯데렌터카 Top 3 Ads Basic Understanding

   top1  top2  top3
Name  롯데렌터카  롯데렌터카  롯데렌터카
Page Categories  Car Rental  Car Rental  Car Rental
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

롯데렌터카 Marketing Objectives Analysis: 

롯데렌터카 has been operating in Car Rental for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. 롯데렌터카 best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.롯데렌터카 Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  간편상담 신청하고 편하게 견적내자!  [공식]롯데렌터카 신차장 다이렉트 롯데렌터카 
Ad Copy Text  6월 개별소비세 인하폭 최대! 프리미엄 세단의 완성형 G80, 롯데렌터카 한정 ...  -  롯데렌터카 공식 페이스북 페이지 입니다.
Link Description  6월 한정 특가 신차 확인 >  월 20만원대 신차 확인 >  롯데렌터카 공식 페이스북 페이지 입니다.
Website Link
Text Word Count 178  134  56
Like 11  17  10

롯데렌터카 Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. 롯데렌터카 Top 1 ads got 11 likes. 롯데렌터카 uses a sentence with the finishing touch title: “간편상담 신청하고 편하게 견적내자!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. 롯데렌터카 shared 178 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. 롯데렌터카 should continue to optimize the ad content.

3.롯데렌터카 Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-11-2020-06-17  2020-04-30-2020-05-27  2020-05-17-2020-05-18
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by 롯데렌터카 are successful.

롯데렌터카 Creative Analysis: 

롯데렌터카 placed a Image ad in 2020-06-11-2020-06-17, and got 11 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.롯데렌터카 Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  Korean  Korean  Korean

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

롯데렌터카 has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.롯데렌터카 Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-11-2020-06-17  2020-04-30-2020-05-27  2020-05-17-2020-05-18
During  7 days  28 days 2 days 
Like  11  17  10
Share  1  4  0
Comment  1  3  0

Advertising effectiveness is a direct manifestation of advertising. 롯데렌터카 ‘s Top 1 ad received 11 likes, 1 shares, 1 comments in just 7 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for 롯데렌터카, helping 롯데렌터카 to grasp the ad data more clearly.