Top Ads on 黑色沙漠 Black Desert Online

黑色沙漠 Black Desert Online Background Introduction:

橫掃全球最強MMO《黑色沙漠》官方粉絲專頁。 The official Black Desert Facebook page.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

黑色沙漠 Black Desert Online has been advertising and marketing on Facebook for many years. And 黑色沙漠 Black Desert Online has placed 55 of ads on the Facebook platform in the last month. In the past few years,黑色沙漠 Black Desert Online has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for 黑色沙漠 Black Desert Online on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for 黑色沙漠 Black Desert Online. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from 黑色沙漠 Black Desert Online.

BigSpy

1.黑色沙漠 Black Desert Online Top 3 Ads Basic Understanding

   top1  top2  top3
Name  黑色沙漠 Black Desert Online  黑色沙漠 Black Desert Online  黑色沙漠 Black Desert Online
Page Categories  Video Game  Video Game  Video Game
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

黑色沙漠 Black Desert Online Marketing Objectives Analysis: 

黑色沙漠 Black Desert Online has been operating in Video Game for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. 黑色沙漠 Black Desert Online best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.黑色沙漠 Black Desert Online Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  黑色沙漠全新伺服器!頂裝免費拿  夏季伺服器⚔️ 強化成功更Easy! 夏季伺服器⚔️ 頂級裝備支援! 
Ad Copy Text  全球玩家2天內突破22萬,持續上漲 體驗夏季伺服器全新機制、保證火速變強...  -  -
Link Description  150개국 1700만 명의 선택, 검은사막 - 강렬한 전투와 모험이 펼쳐지는 오픈월드 MMORPG.  150개국 1700만 명의 선택, 검은사막 - 강렬한 전투와 모험이 펼쳐지는 오픈월드 MMORPG.  150개국 1700만 명의 선택, 검은사막 - 강렬한 전투와 모험이 펼쳐지는 오픈월드 MMORPG.
Website Link  www.tw.playblackdesert.com  www.tw.playblackdesert.com  www.tw.playblackdesert.com
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 154  144  144
Like 27  11  31

黑色沙漠 Black Desert Online Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. 黑色沙漠 Black Desert Online Top 1 ads got 27 likes. 黑色沙漠 Black Desert Online uses a sentence with the finishing touch title: “黑色沙漠全新伺服器!頂裝免費拿”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. 黑色沙漠 Black Desert Online shared 154 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. 黑色沙漠 Black Desert Online should continue to optimize the ad content.

3.黑色沙漠 Black Desert Online Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-16-2020-06-18  2020-06-09-2020-06-12  2020-06-02-2020-06-06
Landing Page Link  https://www.tw.playblackdesert.com/intro/season_summer2020?ADcampaign=seasonserver&ADSource=fb&ADTrackerName=200617&ADMedium=wca_mo&ADContent=fb113&fbclid=IwAR2j8cxyXlCArndTfcshveU_3GgzaNg4iMoG0Yi5eq65LsIVhIXDGzKryXA  https://www.tw.playblackdesert.com/intro/season_summer2020?ADcampaign=seasonserver&ADSource=fb&ADTrackerName=200610&ADMedium=wc_mo&ADContent=fb112   https://www.tw.playblackdesert.com/intro/season_summer2020?ADcampaign=seasonserver&ADSource=fb&ADTrackerName=200603&ADMedium=wca_mo&ADContent=fb109&fbclid=IwAR2YqZshanGC5OQhhKfdBETYf1axNuXJjAdbbyIuBd-hfVGUA5zYZiPi_98

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by 黑色沙漠 Black Desert Online are successful.

黑色沙漠 Black Desert Online Creative Analysis: 

黑色沙漠 Black Desert Online placed a Image ad in 2020-06-16-2020-06-18, and got 27 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.黑色沙漠 Black Desert Online Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  China  China
Language  Korean  Korean  Korean

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

黑色沙漠 Black Desert Online has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.黑色沙漠 Black Desert Online Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-16-2020-06-18  2020-06-09-2020-06-12  2020-06-02-2020-06-06
During  3 days  4 days 5 days 
Like  27  11  31
Share  0  3  1
Comment  2  1  3

Advertising effectiveness is a direct manifestation of advertising. 黑色沙漠 Black Desert Online ‘s Top 1 ad received 27 likes, 0 shares, 2 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for 黑色沙漠 Black Desert Online, helping 黑色沙漠 Black Desert Online to grasp the ad data more clearly.