Top Ads on 麥當勞

麥當勞 Background Introduction:

i'm lovin' it是麥當勞的全新精神,這是ㄧ種盡興表現自己,享受生活其中的態度,從現在起只要誰說 i'm lovin' it,就表示他正熱愛、並享受此刻。

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

麥當勞 has been advertising and marketing on Facebook for many years. And 麥當勞 has placed 59 of ads on the Facebook platform in the last month. In the past few years,麥當勞 has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for 麥當勞 on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for 麥當勞. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from 麥當勞.


1.麥當勞 Top 3 Ads Basic Understanding

   top1  top2  top3
Name  麥當勞  麥當勞  麥當勞
Page Categories  Fast Food Restaurant  Fast Food Restaurant  Fast Food Restaurant
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

麥當勞 Marketing Objectives Analysis: 

麥當勞 has been operating in Fast Food Restaurant for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. 麥當勞 best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.麥當勞 Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  歡樂送24hr美味直送  歡樂送24hr美味直送 天然食材 特調辣味 辣味麥脆鷄更夠味 
Ad Copy Text  天氣太熱☀️、外面下雨、或是忙碌走不開的時候就訂歡樂送 無論早上開會...  -  -
Link Description  訂餐滿$250送獨家磁鐵書籤  訂餐滿$250送獨家磁鐵書籤  N/A
Website Link
Text Word Count 569  554  1836
Like 166  44  3046

麥當勞 Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. 麥當勞 Top 1 ads got 166 likes. 麥當勞 uses a sentence with the finishing touch title: “歡樂送24hr美味直送”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. 麥當勞 shared 569 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SEE_MENU.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. 麥當勞 should continue to optimize the ad content.

3.麥當勞 Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-06-13-2020-06-15  2020-06-13-2020-06-14  2020-06-09-2020-06-14
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by 麥當勞 are successful.

麥當勞 Creative Analysis: 

麥當勞 placed a Video ad in 2020-06-13-2020-06-15, and got 166 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.麥當勞 Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  China  N/A  N/A
Language  Chinese (Traditional)  Chinese (Traditional)  Chinese (Traditional)

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

麥當勞 has the best conversion in China, and can advertise more in China in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.麥當勞 Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-13-2020-06-15  2020-06-13-2020-06-14  2020-06-09-2020-06-14
During  3 days  2 days 6 days 
Like  166  44  3046
Share  4  3  476
Comment  0  1  1427

Advertising effectiveness is a direct manifestation of advertising. 麥當勞 ‘s Top 1 ad received 166 likes, 4 shares, 0 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for 麥當勞, helping 麥當勞 to grasp the ad data more clearly.