Top Ads on 魔靈召喚 (Summoners War)

魔靈召喚 (Summoners War) Background Introduction:

安卓 載點: http://goo.gl/lDliSe IOS 載點: http://goo.gl/FaiQh8 遊戲上有任何問題請直接聯繫客服: HIVE 1:1諮詢:http://m.withhive.com/inquiry 巴哈姆特: http://goo.gl/iI8PSs

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

魔靈召喚 (Summoners War) has been advertising and marketing on Facebook for many years. And 魔靈召喚 (Summoners War) has placed 204 of ads on the Facebook platform in the last month. In the past few years,魔靈召喚 (Summoners War) has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for 魔靈召喚 (Summoners War) on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for 魔靈召喚 (Summoners War). BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from 魔靈召喚 (Summoners War).

BigSpy

1.魔靈召喚 (Summoners War) Top 3 Ads Basic Understanding

   top1  top2  top3
Name  魔靈召喚 (Summoners War)  魔靈召喚 (Summoners War)  魔靈召喚 (Summoners War)
Page Categories  Games/Toys  Games/Toys  Games/Toys
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

魔靈召喚 (Summoners War) Marketing Objectives Analysis: 

魔靈召喚 (Summoners War) has been operating in Games/Toys for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. 魔靈召喚 (Summoners War) best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.魔靈召喚 (Summoners War) Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  一發入魂的絕佳機會  加入趁現在!錯過捶心肝! 體驗藝術般的戰鬥 
Ad Copy Text  傳說召喚書免費送☄☄ 水火風三屬傳說召喚書100%免費領取  立即登入魔靈召喚 回歸趁現在! 錯過捶心肝!豐厚獎勵帶回家!  如畫中走出來✨全新魔靈⚡ 極致技能特效✨全新感受⭐
Link Description  N/A  N/A  N/A
Website Link  itunes.apple.com  itunes.apple.com  itunes.apple.com
CTA  PLAY_GAME  PLAY_GAME  PLAY_GAME
Text Word Count 77  86  73
Like 3  2  19

魔靈召喚 (Summoners War) Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. 魔靈召喚 (Summoners War) Top 1 ads got 3 likes. 魔靈召喚 (Summoners War) uses a sentence with the finishing touch title: “一發入魂的絕佳機會”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. 魔靈召喚 (Summoners War) shared 77 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is PLAY_GAME.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. 魔靈召喚 (Summoners War) should continue to optimize the ad content.

3.魔靈召喚 (Summoners War) Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-06-16-2020-06-20  2020-05-20-2020-06-14  2020-06-03-2020-06-13
Landing Page Link  http://itunes.apple.com/app/id852912420  http://itunes.apple.com/app/id852912420   https://itunes.apple.com/app/id852912420

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by 魔靈召喚 (Summoners War) are successful.

魔靈召喚 (Summoners War) Creative Analysis: 

魔靈召喚 (Summoners War) placed a Video ad in 2020-06-16-2020-06-20, and got 3 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.魔靈召喚 (Summoners War) Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  China  China  China
Language  Chinese (Traditional)  Chinese (Traditional)  Chinese (Traditional)

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

魔靈召喚 (Summoners War) has the best conversion in China, and can advertise more in China in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.魔靈召喚 (Summoners War) Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-16-2020-06-20  2020-05-20-2020-06-14  2020-06-03-2020-06-13
During  5 days  26 days 11 days 
Like  3  2  19
Share  0  0  0
Comment  2  0  0

Advertising effectiveness is a direct manifestation of advertising. 魔靈召喚 (Summoners War) ‘s Top 1 ad received 3 likes, 0 shares, 2 comments in just 5 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for 魔靈召喚 (Summoners War), helping 魔靈召喚 (Summoners War) to grasp the ad data more clearly.