Top Ads on 香港經濟日報

香港經濟日報 Background Introduction:

讚好《香港經濟日報》HKET FB專頁,緊貼市場話題資訊、掌握營商創富之道。為個人增值、為財富增值!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

香港經濟日報 has been advertising and marketing on Facebook for many years. And 香港經濟日報 has placed 74 of ads on the Facebook platform in the last month. In the past few years,香港經濟日報 has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for 香港經濟日報 on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for 香港經濟日報 BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from 香港經濟日報


1.香港經濟日報 Top 3 Ads Basic Understanding

   top1  top2  top3
Name  香港經濟日報  香港經濟日報  香港經濟日報
Page Categories  Media/News Company  Media/News Company  Media/News Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

香港經濟日報 Marketing Objectives Analysis: 

香港經濟日報 has been operating in Media/News Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. 香港經濟日報 best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.香港經濟日報 Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Photos from 香港經濟日報's post  香港經濟日報 政府$10,000「現金發放計劃」- 恒生銀行 
Ad Copy Text  -  【想取得一筆低息現金貸款?】依家網上申請恒生「易得錢」私人分期貸款,...  -
Link Description  N/A  N/A  政府$10,000「現金發放計劃」由6月21日起可透過恒生個人e-Banking申請,一萬元現金更快到手。立即查閱登記詳情及派錢安排。
Website Link
Text Word Count 7000  627  914
Like 8  36  134

香港經濟日報 Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. 香港經濟日報 Top 1 ads got 8 likes. 香港經濟日報 uses a sentence with the finishing touch title: “Photos from 香港經濟日報's post”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. 香港經濟日報 shared 7000 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. 香港經濟日報 should continue to optimize the ad content.

3.香港經濟日報 Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Carousel  Image
Ad Time   2020-06-17-2020-06-19  2020-06-11-2020-06-17  2020-06-08-2020-06-14
Landing Page Link;dc_trk_aid=469217365;dc_trk_cid=133340189;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by 香港經濟日報 are successful.

香港經濟日報 Creative Analysis: 

香港經濟日報 placed a Image ad in 2020-06-17-2020-06-19, and got 8 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.香港經濟日報 Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  China  China  China
Language  Portuguese  English  Chinese (Traditional)

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

香港經濟日報 has the best conversion in China, and can advertise more in China in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.香港經濟日報 Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-17-2020-06-19  2020-06-11-2020-06-17  2020-06-08-2020-06-14
During  3 days  7 days 7 days 
Like  8  36  134
Share  2  3  36
Comment  0  0  10

Advertising effectiveness is a direct manifestation of advertising. 香港經濟日報 ‘s Top 1 ad received 8 likes, 2 shares, 0 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for 香港經濟日報, helping 香港經濟日報 to grasp the ad data more clearly.