Top Ads on 関西電力

関西電力 Background Introduction:

関西電力株式会社の公式Facebookページです。当社事業活動などに関する情報発信を目的として設置いたします。

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

関西電力 has been advertising and marketing on Facebook for many years. And 関西電力 has placed 18 of ads on the Facebook platform in the last month. In the past few years,関西電力 has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for 関西電力 on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for 関西電力. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from 関西電力.

BigSpy

1.関西電力 Top 3 Ads Basic Understanding

   top1  top2  top3
Name  関西電力  関西電力  関西電力
Page Categories  Electric Utility Provider  Electric Utility Provider  Electric Utility Provider
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

関西電力 Marketing Objectives Analysis: 

関西電力 has been operating in Electric Utility Provider for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. 関西電力 best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.関西電力 Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  関西電力  関西電力 関西電力 
Ad Copy Text  関西の電気の情報や、暮らしに関するお役立ち情報などをお届けします。  関西の電気の情報や、暮らしに関するお役立ち情報などをお届けします。  関西の電気の情報や、暮らしに関するお役立ち情報などをお届けします。
Link Description  関西電力株式会社の公式Facebookページです。当社グループ全体の事業活動などに関する情報発信を目的として設置しております。  関西電力株式会社の公式Facebookページです。当社グループ全体の事業活動などに関する情報発信を目的として設置しております。  関西電力株式会社の公式Facebookページです。当社グループ全体の事業活動などに関する情報発信を目的として設置しております。
Website Link  www.facebook.com  www.facebook.com  www.facebook.com
CTA  LIKE_PAGE  LIKE_PAGE  LIKE_PAGE
Text Word Count 99  99  99
Like 662  2670  338

関西電力 Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. 関西電力 Top 1 ads got 662 likes. 関西電力 uses a sentence with the finishing touch title: “関西電力”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. 関西電力 shared 99 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LIKE_PAGE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. 関西電力 should continue to optimize the ad content.

3.関西電力 Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-05-25-2020-06-11  2020-04-08-2020-06-05  2020-05-14-2020-05-31
Landing Page Link  https://www.facebook.com/339711342724872/posts/3427160813979894/  https://www.facebook.com/kanden.jp/   https://www.facebook.com/kanden.jp/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by 関西電力 are successful.

関西電力 Creative Analysis: 

関西電力 placed a Image ad in 2020-05-25-2020-06-11, and got 662 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.関西電力 Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Vietnam  Vietnam  Vietnam
Language  Japanese  Japanese  Japanese

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

関西電力 has the best conversion in Vietnam, and can advertise more in Vietnam in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.関西電力 Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-25-2020-06-11  2020-04-08-2020-06-05  2020-05-14-2020-05-31
During  18 days  59 days 18 days 
Like  662  2670  338
Share  0  36  0
Comment  8  36  24

Advertising effectiveness is a direct manifestation of advertising. 関西電力 ‘s Top 1 ad received 662 likes, 0 shares, 8 comments in just 18 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for 関西電力, helping 関西電力 to grasp the ad data more clearly.