Top Ads on 邊境情書

邊境情書 Background Introduction:

最美的情書始終還在 尚未抵達的邊境 我想用詩將他帶回 讓文字像春天的微香,進出 你的心肺,不露痕跡 日炙下,我們 仍保有一雙苦行的腳 習慣於礫石的路 當您走著曲折的步法 走過一條崎

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

邊境情書 has been advertising and marketing on Facebook for many years. And 邊境情書 has placed 14 of ads on the Facebook platform in the last month. In the past few years,邊境情書 has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for 邊境情書 on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for 邊境情書. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from 邊境情書.


1.邊境情書 Top 3 Ads Basic Understanding

   top1  top2  top3
Name  邊境情書  邊境情書  邊境情書
Page Categories  Literary Arts  Literary Arts  Literary Arts
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

邊境情書 Marketing Objectives Analysis: 

邊境情書 has been operating in Literary Arts for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. 邊境情書 best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.邊境情書 Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  邊境情書  邊境情書 邊境情書 
Ad Copy Text  -  -  -
Link Description  《高雄情書050》 發光的,是不是永遠不會熄滅 妳一定很冷,才會要求我不停發光 然後又一季一季帶走所有的陽光 #曾元耀 2019年4月30日中午1點55分 於高雄市文化中心  寶貝,抬頭挺胸跟著媽媽走 在雨季來臨前,我們 要把各種羽毛準備好,海風起時 我們才有足夠的舞姿來飛翔 曾元耀 2019年4月20日下午4點59分 於林邊鄉崎峰濕地  《高雄情書049》 自從你在黃金雨下 偷吻了我 我已無法原諒你的深情^^ 曾元耀 2019年5月1日晚上11點2分 於高雄市文化中心
Website Link
Text Word Count 218  211  158
Like 253  565  166

邊境情書 Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. 邊境情書 Top 1 ads got 253 likes. 邊境情書 uses a sentence with the finishing touch title: “邊境情書”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. 邊境情書 shared 218 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is NO_BUTTON.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. 邊境情書 should continue to optimize the ad content.

3.邊境情書 Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2019-05-04-2019-05-06  2019-04-27-2019-05-06  2019-05-03-2019-05-06
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by 邊境情書 are successful.

邊境情書 Creative Analysis: 

邊境情書 placed a Image ad in 2019-05-04-2019-05-06, and got 253 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.邊境情書 Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Taiwan,China  Taiwan,China  Taiwan,China
Language  Chinese (Traditional)  Chinese (Traditional)  Chinese (Simplified)

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

邊境情書 has the best conversion in Taiwan,China, and can advertise more in Taiwan,China in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.邊境情書 Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-05-04-2019-05-06  2019-04-27-2019-05-06  2019-05-03-2019-05-06
During  3 days  10 days 4 days 
Like  253  565  166
Share  4  21  1
Comment  10  19  0

Advertising effectiveness is a direct manifestation of advertising. 邊境情書 ‘s Top 1 ad received 253 likes, 4 shares, 10 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for 邊境情書, helping 邊境情書 to grasp the ad data more clearly.