Top Ads on 聯合報

聯合報 Background Introduction:

聯合報系創刊60多年來,記錄了超過一甲子、每一天的新聞與歷史。面對未來,聯合報系仍會快步走在媒體前端,致力數位匯流,永續經營新聞事業,努力讓台灣更好。

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

聯合報 has been advertising and marketing on Facebook for many years. And 聯合報 has placed 76 of ads on the Facebook platform in the last month. In the past few years,聯合報 has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for 聯合報 on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for 聯合報. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from 聯合報.

BigSpy

1.聯合報 Top 3 Ads Basic Understanding

   top1  top2  top3
Name  聯合報  聯合報  聯合報
Page Categories  Media/News Company  Media/News Company  Media/News Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

聯合報 Marketing Objectives Analysis: 

聯合報 has been operating in Media/News Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. 聯合報 best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.聯合報 Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  聯合報  聯合報 聯合報 
Ad Copy Text  -  真的太帥了,看完會含淚啊   影片授權: 青年日報   #天堂路 #兩棲蛙人 #...  這樣的課程很特別又有意義❤   南韓首爾孝元治癒中心31日正在舉行「活人...
Link Description  N/A  N/A  N/A
Website Link  www.facebook.com  www.facebook.com  bit.ly
CTA  LIKE_PAGE  LIKE_PAGE  LIKE_PAGE
Text Word Count 169  106  380
Like 1514  11431  89

聯合報 Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. 聯合報 Top 1 ads got 1514 likes. 聯合報 uses a sentence with the finishing touch title: “聯合報”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. 聯合報 shared 169 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LIKE_PAGE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. 聯合報 should continue to optimize the ad content.

3.聯合報 Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2019-10-13-2019-12-26  2019-05-22-2019-12-26  2019-11-06-2019-12-26
Landing Page Link  https://www.facebook.com/219315794887869/posts/1503585613127541/  https://www.facebook.com/219315794887869/posts/1373794259440011/   https://udn.com/news/story/6809/4148319?utm_source=udnplus&utm_medium=fb

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by 聯合報 are successful.

聯合報 Creative Analysis: 

聯合報 placed a Video ad in 2019-10-13-2019-12-26, and got 1514 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.聯合報 Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  Chinese (Traditional)  Chinese (Traditional)  Chinese (Traditional)

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

聯合報 has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.聯合報 Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-10-13-2019-12-26  2019-05-22-2019-12-26  2019-11-06-2019-12-26
During  75 days  219 days 51 days 
Like  1514  11431  89
Share  319  1943  32
Comment  19  389  6

Advertising effectiveness is a direct manifestation of advertising. 聯合報 ‘s Top 1 ad received 1514 likes, 319 shares, 19 comments in just 75 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for 聯合報, helping 聯合報 to grasp the ad data more clearly.