Top Ads on 紫禁繁花

紫禁繁花 Background Introduction:

京城又是壹年春, 紫禁更待草木深。 那年共往暗願許, 從此繁花滿玉門。

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

紫禁繁花 has been advertising and marketing on Facebook for many years. And 紫禁繁花 has placed 114 of ads on the Facebook platform in the last month. In the past few years,紫禁繁花 has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for 紫禁繁花 on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for 紫禁繁花. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from 紫禁繁花.

BigSpy

1.紫禁繁花 Top 3 Ads Basic Understanding

   top1  top2  top3
Name  紫禁繁花  紫禁繁花  紫禁繁花
Page Categories  App Page  App Page  App Page
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

紫禁繁花 Marketing Objectives Analysis: 

紫禁繁花 has been operating in App Page for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. 紫禁繁花 best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.紫禁繁花 Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  æ¯”小說更刺激的宮鬥遊戲  比小說更刺激的宮鬥遊戲 後宮生存錄 
Ad Copy Text  âœ¨âœ¨å«»å¦ƒæ•™å¦³å¾Œå®®çˆ­å¯µ  ✨✨佘詩曼代言的古風劇情手遊  ✨✨宮鬥劇情能不能活過三集?快來試試
Link Description  N/A  N/A  N/A
Website Link  itunes.apple.com  itunes.apple.com  itunes.apple.com
CTA    PLAY_GAME  INSTALL_MOBILE_APP
Text Word Count 60  42  54
Like 0  7  48

紫禁繁花 Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. 紫禁繁花 Top 1 ads got 0 likes. 紫禁繁花 uses a sentence with the finishing touch title: “比小說更刺激的宮鬥遊戲”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. 紫禁繁花 shared 60 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. 紫禁繁花 should continue to optimize the ad content.

3.紫禁繁花 Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-03-15-2020-06-16  2020-03-15-2020-06-11  2020-03-15-2020-06-07
Landing Page Link  http://itunes.apple.com/app/id1442053164  https://itunes.apple.com/app/id1442053164   https://itunes.apple.com/app/id1442053164

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by 紫禁繁花 are successful.

紫禁繁花 Creative Analysis: 

紫禁繁花 placed a Video ad in 2020-03-15-2020-06-16, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.紫禁繁花 Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  China  China  China
Language  Norwegian  Chinese (Traditional)  Chinese (Traditional)

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

紫禁繁花 has the best conversion in China, and can advertise more in China in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.紫禁繁花 Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-03-15-2020-06-16  2020-03-15-2020-06-11  2020-03-15-2020-06-07
During  94 days  89 days 85 days 
Like  0  7  48
Share  0  0  1
Comment  0  0  2

Advertising effectiveness is a direct manifestation of advertising. 紫禁繁花 ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 94 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for 紫禁繁花, helping 紫禁繁花 to grasp the ad data more clearly.