Top Ads on 立祥公寓

立祥公寓 Background Introduction:

台北市大安區安和路二段74巷2號

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

立祥公寓 has been advertising and marketing on Facebook for many years. And 立祥公寓 has placed 3 of ads on the Facebook platform in the last month. In the past few years,立祥公寓 has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for 立祥公寓 on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for 立祥公寓. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from 立祥公寓.

BigSpy

1.立祥公寓 Top 3 Ads Basic Understanding

   top1  top2  top3
Name  立祥公寓  立祥公寓  立祥公寓
Page Categories  Bunsik Restaurant  Bunsik Restaurant  Bunsik Restaurant
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

立祥公寓 Marketing Objectives Analysis: 

立祥公寓 has been operating in Bunsik Restaurant for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. 立祥公寓 best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.立祥公寓 Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  這餐決定就是你了  零距離享受美食 零距離享受美食  
Ad Copy Text  漫長的一天?早點回家,與親人一起享受舒適的美食 - 各式牛肉麵與餃類 眷...  -  -
Link Description  外送和自取都可上網訂購 *優惠條件適用  外送和自取都可上網訂購 *優惠條件適用  外送和自取都可上網訂購 *優惠條件適用
Website Link  lixianggongyu.oddle.me  lixianggongyu.oddle.me  lixianggongyu.oddle.me
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 216  233  233
Like 1  3  8

立祥公寓 Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. 立祥公寓 Top 1 ads got 1 likes. 立祥公寓 uses a sentence with the finishing touch title: “這餐決定就是你了”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. 立祥公寓 shared 216 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. 立祥公寓 should continue to optimize the ad content.

3.立祥公寓 Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2019-04-24-2019-05-07  2019-04-14-2019-04-25  2019-04-14-2019-04-23
Landing Page Link  https://lixianggongyu.oddle.me/zh_TW/?referrer=FB_MaaS_Family_May19_Saved1&utm_source=Facebook&utm_medium=CPC&utm_campaign=FB_MaaS_Family_May19_Saved1  https://lixianggongyu.oddle.me/zh_TW/?referrer=FB_MaaS_Convenience_Apr19_Custom&utm_source=Facebook&utm_medium=CPC&utm_campaign=FB_MaaS_Convenience_Apr19_Custom   https://lixianggongyu.oddle.me/zh_TW/?referrer=FB_MaaS_Convenience_Apr19_Lookalike&utm_source=Facebook&utm_medium=CPC&utm_campaign=FB_MaaS_Convenience_Apr19_Lookalike

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by 立祥公寓 are successful.

立祥公寓 Creative Analysis: 

立祥公寓 placed a Video ad in 2019-04-24-2019-05-07, and got 1 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.立祥公寓 Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Taiwan,China  Taiwan,China  Taiwan,China
Language  Chinese (Traditional)  Chinese (Traditional)  Chinese (Traditional)

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

立祥公寓 has the best conversion in Taiwan,China, and can advertise more in Taiwan,China in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.立祥公寓 Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-04-24-2019-05-07  2019-04-14-2019-04-25  2019-04-14-2019-04-23
During  14 days  12 days 10 days 
Like  1  3  8
Share  0  0  1
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. 立祥公寓 ‘s Top 1 ad received 1 likes, 0 shares, 0 comments in just 14 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for 立祥公寓, helping 立祥公寓 to grasp the ad data more clearly.