Top Ads on 樂天市場 Rakuten Taiwan

樂天市場 Rakuten Taiwan Background Introduction:

樂天市場購物網Facebook官方頻道,提供與日本樂天/楽天網路購物網站同步推薦最新資訊,日本必買流行服飾、美妝商品、人氣美食的商品資訊,與不定期優惠折扣。

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

樂天市場 Rakuten Taiwan has been advertising and marketing on Facebook for many years. And 樂天市場 Rakuten Taiwan has placed 125 of ads on the Facebook platform in the last month. In the past few years,樂天市場 Rakuten Taiwan has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for 樂天市場 Rakuten Taiwan on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for 樂天市場 Rakuten Taiwan. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from 樂天市場 Rakuten Taiwan.

BigSpy

1.樂天市場 Rakuten Taiwan Top 3 Ads Basic Understanding

   top1  top2  top3
Name  樂天市場 Rakuten Taiwan  樂天市場 Rakuten Taiwan  樂天市場 Rakuten Taiwan
Page Categories  Product/Service  Product/Service  Product/Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

樂天市場 Rakuten Taiwan Marketing Objectives Analysis: 

樂天市場 Rakuten Taiwan has been operating in Product/Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. 樂天市場 Rakuten Taiwan best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.樂天市場 Rakuten Taiwan Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  ç¾è²¨ 超大裙擺亞麻棉裙14色  ç†±éŠ·ç¾è²¨ 七分棉麻裙褲 樂天市場 Rakuten Taiwan 
Ad Copy Text  【IG完美時尚穿搭】 618狂歡3折up 春夏新品⏰天天折50❤️滿399再免運???? http:...  【露禾思LUJOSO】超高CP值涼夏棉麻???? 天然舒適春夏現貨新品$399元免運 http://...  6月樂天限定★熱銷TOP春裝新品★藍格子 涼夏驚喜價限時滿399元就免運 http://...
Link Description  N/A  N/A  N/A
Website Link  www.rakuten.com.tw  www.rakuten.com.tw  www.rakuten.com.tw
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 266  246  261
Like 0  0  0

樂天市場 Rakuten Taiwan Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. 樂天市場 Rakuten Taiwan Top 1 ads got 0 likes. 樂天市場 Rakuten Taiwan uses a sentence with the finishing touch title: “現貨 超大裙擺亞麻棉裙14色”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. 樂天市場 Rakuten Taiwan shared 266 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. 樂天市場 Rakuten Taiwan should continue to optimize the ad content.

3.樂天市場 Rakuten Taiwan Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Carousel
Ad Time   2020-06-07-2020-06-13  2020-06-03-2020-06-13  2020-06-03-2020-06-11
Landing Page Link  https://www.rakuten.com.tw/event/fashion/fashion200603/?scid=fbsp-dpa_fashion200603-01-01_8B5D8CNPS&fbclid=IwAR3IalaaQZzMXUP6lyPm2qMFcgxirqsp_ftd6_kCbMWCC9fOgFjPQv3k0mA  https://www.rakuten.com.tw/shop/lujoso/product/HXO1VWZVE/?scid=fbsp-dpa_lujoso_HXO1VWZVE&fbclid=IwAR3ayxvlUgkoaudI1YL84DGs3sH17MLyaDybmzbLKCAnWmW2wXXjUvC6ro0   https://www.rakuten.com.tw/event/fashion/fashion200603/?scid=fbsp-dpa_fashion200603-01-01_GR41D39BA&fbclid=IwAR0b3MYS5fCnlDGjOkQIX94dhOQxbNLHLgdXdX3KfHTspxfHMBLiaxTcv6U

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by 樂天市場 Rakuten Taiwan are successful.

樂天市場 Rakuten Taiwan Creative Analysis: 

樂天市場 Rakuten Taiwan placed a Carousel ad in 2020-06-07-2020-06-13, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.樂天市場 Rakuten Taiwan Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  China  China  China
Language  Italian  Italian  Norwegian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

樂天市場 Rakuten Taiwan has the best conversion in China, and can advertise more in China in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.樂天市場 Rakuten Taiwan Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-07-2020-06-13  2020-06-03-2020-06-13  2020-06-03-2020-06-11
During  7 days  11 days 9 days 
Like  0  0  0
Share  1  1  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. 樂天市場 Rakuten Taiwan ‘s Top 1 ad received 0 likes, 1 shares, 0 comments in just 7 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for 樂天市場 Rakuten Taiwan, helping 樂天市場 Rakuten Taiwan to grasp the ad data more clearly.