Top Ads on 楽天トラベル(Rakuten, Inc.)

楽天トラベル(Rakuten, Inc.) Background Introduction:


Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

楽天トラベル(Rakuten, Inc.) has been advertising and marketing on Facebook for many years. And 楽天トラベル(Rakuten, Inc.) has placed 80 of ads on the Facebook platform in the last month. In the past few years,楽天トラベル(Rakuten, Inc.) has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for 楽天トラベル(Rakuten, Inc.) on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for 楽天トラベル(Rakuten, Inc.). BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from 楽天トラベル(Rakuten, Inc.).


1.楽天トラベル(Rakuten, Inc.) Top 3 Ads Basic Understanding

   top1  top2  top3
Name  楽天トラベル(Rakuten, Inc.)  楽天トラベル(Rakuten, Inc.)  楽天トラベル(Rakuten, Inc.)
Page Categories  Travel Agency  Travel Agency  Travel Agency
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

楽天トラベル(Rakuten, Inc.) Marketing Objectives Analysis: 

楽天トラベル(Rakuten, Inc.) has been operating in Travel Agency for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. 楽天トラベル(Rakuten, Inc.) best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.楽天トラベル(Rakuten, Inc.) Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  女性にうれしい!健康と美容を意識したバイキングディナー  美容効果も期待できる女性必見の宿の魅力をご紹介 豪華な車内で絶品スイーツを堪能 
Ad Copy Text  女性一人旅におすすめ、秋田県「新玉川温泉」ではじめての湯治体験!  女性一人旅におすすめ、秋田県「新玉川温泉」ではじめての湯治体験!  豪華な車内で絶品スイーツを堪能する、観光列車「或る列車」の旅
Link Description  宿の予約は楽天トラベル  日本最大級の旅行予約サイト 楽天トラベル  日本最大級の旅行予約サイト 楽天トラベル
Website Link
Text Word Count 96  96  90
Like 151  572  2418

楽天トラベル(Rakuten, Inc.) Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. 楽天トラベル(Rakuten, Inc.) Top 1 ads got 151 likes. 楽天トラベル(Rakuten, Inc.) uses a sentence with the finishing touch title: “女性にうれしい!健康と美容を意識したバイキングディナー”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. 楽天トラベル(Rakuten, Inc.) shared 96 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. 楽天トラベル(Rakuten, Inc.) should continue to optimize the ad content.

3.楽天トラベル(Rakuten, Inc.) Top 3 Ads Creative Selection

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Creative Type   Image  Image  Image
Ad Time   2020-03-29-2020-03-29  2020-03-27-2020-03-27  2020-03-16-2020-03-17
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by 楽天トラベル(Rakuten, Inc.) are successful.

楽天トラベル(Rakuten, Inc.) Creative Analysis: 

楽天トラベル(Rakuten, Inc.) placed a Image ad in 2020-03-29-2020-03-29, and got 151 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.楽天トラベル(Rakuten, Inc.) Top 3 Ads Audience Analysis:

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Country  Vietnam  Mongolia  N/A
Language  Japanese  Japanese  Japanese

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

楽天トラベル(Rakuten, Inc.) has the best conversion in Vietnam, and can advertise more in Vietnam in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.楽天トラベル(Rakuten, Inc.) Top 3 Ads Performance Display

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Ad Time  2020-03-29-2020-03-29  2020-03-27-2020-03-27  2020-03-16-2020-03-17
During  1 days  1 days 2 days 
Like  151  572  2418
Share  0  8  70
Comment  0  2  28

Advertising effectiveness is a direct manifestation of advertising. 楽天トラベル(Rakuten, Inc.) ‘s Top 1 ad received 151 likes, 0 shares, 0 comments in just 1 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for 楽天トラベル(Rakuten, Inc.), helping 楽天トラベル(Rakuten, Inc.) to grasp the ad data more clearly.