Top Ads on 東京スカイツリー / Tokyo Skytree

東京スカイツリー / Tokyo Skytree Background Introduction:

東京スカイツリー(R)/TOKYO SKYTREE(R) 公式Facebook

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

東京スカイツリー / Tokyo Skytree has been advertising and marketing on Facebook for many years. And 東京スカイツリー / Tokyo Skytree has placed 6 of ads on the Facebook platform in the last month. In the past few years,東京スカイツリー / Tokyo Skytree has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for 東京スカイツリー / Tokyo Skytree on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for 東京スカイツリー / Tokyo Skytree. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from 東京スカイツリー / Tokyo Skytree.

BigSpy

1.東京スカイツリー / Tokyo Skytree Top 3 Ads Basic Understanding

   top1  top2  top3
Name  東京スカイツリー / Tokyo Skytree  東京スカイツリー / Tokyo Skytree  東京スカイツリー / Tokyo Skytree
Page Categories  Souvenir Shop  Souvenir Shop  Souvenir Shop
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

東京スカイツリー / Tokyo Skytree Marketing Objectives Analysis: 

東京スカイツリー / Tokyo Skytree has been operating in Souvenir Shop for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. 東京スカイツリー / Tokyo Skytree best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.東京スカイツリー / Tokyo Skytree Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  スカイツリーは前売り券がお得!  東京スカイツリー / Tokyo Skytree 東京スカイツリー / Tokyo Skytree 
Ad Copy Text  -  \ スカイツリーは前売り券がお得! / 当日券より最大300円お得に。地...  「bis」モデルの中村里砂ちゃんも体験♥Barbie♡TOKYO SKYTREE RUNWAYに行こう! ...
Link Description  高さ634m、世界一高いタワー「東京スカイツリー®」公式サイトへようこそ。東京スカイツリー展望台チケットの種類、料金、購入方法、入場方法をご案内いたします。  N/A  N/A
Website Link  www.tokyo-skytree.jp  www.tokyo-skytree.jp  www.tokyo-skytree.jp
CTA  LEARN_MORE    LEARN_MORE
Text Word Count 262  320  364
Like 385  1709  0

東京スカイツリー / Tokyo Skytree Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. 東京スカイツリー / Tokyo Skytree Top 1 ads got 385 likes. 東京スカイツリー / Tokyo Skytree uses a sentence with the finishing touch title: “スカイツリーは前売り券がお得!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. 東京スカイツリー / Tokyo Skytree shared 262 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. 東京スカイツリー / Tokyo Skytree should continue to optimize the ad content.

3.東京スカイツリー / Tokyo Skytree Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Carousel  Carousel
Ad Time   2019-12-24-2019-12-28  2019-10-17-2019-12-25  2019-04-14-2019-04-19
Landing Page Link  http://www.tokyo-skytree.jp/ticket/lp/reservation005/  http://www.tokyo-skytree.jp/ticket/lp/reservation005/?utm_source=facebook&utm_medium=display&utm_campaign=DF%EF%BC%8FFB%EF%BC%9ARM&utm_content=crsl_otoku&fbclid=IwAR2mldI4-iLJvoR1kiSPOM9DLGbqEWPA-e0NE-PNKxOyRaVDXwBoKQJDr7o   http://www.tokyo-skytree.jp/event/special/barbie2019/?utm_source=facebook.com&utm_medium=display

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by 東京スカイツリー / Tokyo Skytree are successful.

東京スカイツリー / Tokyo Skytree Creative Analysis: 

東京スカイツリー / Tokyo Skytree placed a Image ad in 2019-12-24-2019-12-28, and got 385 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.東京スカイツリー / Tokyo Skytree Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  Japan
Language  Japanese  Japanese  Japanese

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

東京スカイツリー / Tokyo Skytree has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.東京スカイツリー / Tokyo Skytree Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-12-24-2019-12-28  2019-10-17-2019-12-25  2019-04-14-2019-04-19
During  5 days  70 days 6 days 
Like  385  1709  0
Share  2  32  0
Comment  1  17  0

Advertising effectiveness is a direct manifestation of advertising. 東京スカイツリー / Tokyo Skytree ‘s Top 1 ad received 385 likes, 2 shares, 1 comments in just 5 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for 東京スカイツリー / Tokyo Skytree, helping 東京スカイツリー / Tokyo Skytree to grasp the ad data more clearly.