Top Ads on 暖暖的衣櫃

暖暖的衣櫃 Background Introduction:

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

暖暖的衣櫃 has been advertising and marketing on Facebook for many years. And 暖暖的衣櫃 has placed 16 of ads on the Facebook platform in the last month. In the past few years,暖暖的衣櫃 has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for 暖暖的衣櫃 on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for 暖暖的衣櫃. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from 暖暖的衣櫃.

BigSpy

1.暖暖的衣櫃 Top 3 Ads Basic Understanding

   top1  top2  top3
Name  暖暖的衣櫃  暖暖的衣櫃  暖暖的衣櫃
Page Categories  App Page  App Page  App Page
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

暖暖的衣櫃 Marketing Objectives Analysis: 

暖暖的衣櫃 has been operating in App Page for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. 暖暖的衣櫃 best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.暖暖的衣櫃 Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  穿出你的Style  打開你的衣櫃 穿出你的Style  
Ad Copy Text  上千精美服飾,海量套裝隨心搭 輕鬆休閒,經典合成,讓你換裝停不下來  上千精美服飾,海量套裝隨心搭 輕鬆休閒,經典合成,讓你換裝停不下來  上千精美服飾,海量套裝隨心搭 輕鬆休閒,經典合成,讓你換裝停不下來
Link Description  N/A  N/A  N/A
Website Link  itunes.apple.com  play.google.com  itunes.apple.com
CTA  INSTALL_MOBILE_APP  INSTALL_MOBILE_APP  INSTALL_MOBILE_APP
Text Word Count 97  97  97
Like 2  15  7

暖暖的衣櫃 Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. 暖暖的衣櫃 Top 1 ads got 2 likes. 暖暖的衣櫃 uses a sentence with the finishing touch title: “穿出你的Style ”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. 暖暖的衣櫃 shared 97 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is INSTALL_MOBILE_APP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. 暖暖的衣櫃 should continue to optimize the ad content.

3.暖暖的衣櫃 Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-06-08-2020-06-15  2020-06-08-2020-06-14  2020-06-08-2020-06-14
Landing Page Link  http://itunes.apple.com/app/id1492901753  http://play.google.com/store/apps/details?id=com.solo.warm   http://itunes.apple.com/app/id1492901753

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by 暖暖的衣櫃 are successful.

暖暖的衣櫃 Creative Analysis: 

暖暖的衣櫃 placed a Video ad in 2020-06-08-2020-06-15, and got 2 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.暖暖的衣櫃 Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Egypt  Egypt,Argentina,Bangladesh...  Ecuador,Venezuela,Egypt...
Language  Norwegian  Chinese (Traditional)  Norwegian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

暖暖的衣櫃 has the best conversion in Egypt, and can advertise more in Egypt in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.暖暖的衣櫃 Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-08-2020-06-15  2020-06-08-2020-06-14  2020-06-08-2020-06-14
During  8 days  7 days 7 days 
Like  2  15  7
Share  0  1  1
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. 暖暖的衣櫃 ‘s Top 1 ad received 2 likes, 0 shares, 0 comments in just 8 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for 暖暖的衣櫃, helping 暖暖的衣櫃 to grasp the ad data more clearly.