Top Ads on 天地人學堂

天地人學堂 Background Introduction:

台灣頂尖暨知名教育培訓機構。天地人文創旗下公司,乃一跨界薈萃學習平台,致力傳遞跨界知識與產業價值,提供各領域專業課程及工作坊,以培育亞洲跨領域之業界人才。https://www.tiandiren.tw

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

天地人學堂 has been advertising and marketing on Facebook for many years. And 天地人學堂 has placed 119 of ads on the Facebook platform in the last month. In the past few years,天地人學堂 has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for 天地人學堂 on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for 天地人學堂. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from 天地人學堂.

BigSpy

1.天地人學堂 Top 3 Ads Basic Understanding

   top1  top2  top3
Name  天地人學堂  天地人學堂  天地人學堂
Page Categories  Educational Consultant  Educational Consultant  Educational Consultant
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  wordpress

天地人學堂 Marketing Objectives Analysis: 

天地人學堂 has been operating in Educational Consultant for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. 天地人學堂 best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.天地人學堂 Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  對手抄襲? 公司專利佈局與規劃實戰  å¦‚何打造獨特 選物店 Selected Shop?日韓商品選物與採購批貨實戰課 從創作到市場:藝術授權|實戰課 
Ad Copy Text  -  -  no setting
Link Description  如何評估專利侵權&訴訟攻防戰略&專利迴避設計  N/A  N/A
Website Link  www.tiandiren.tw  www.tiandiren.tw  www.tiandiren.tw
CTA  LEARN_MORE  SHOP_NOW  LEARN_MORE
Text Word Count 2155  2657  0
Like 170  1  0

天地人學堂 Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. 天地人學堂 Top 1 ads got 170 likes. 天地人學堂 uses a sentence with the finishing touch title: “對手抄襲? 公司專利佈局與規劃實戰”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. 天地人學堂 shared 2155 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. 天地人學堂 should continue to optimize the ad content.

3.天地人學堂 Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Carousel  Image
Ad Time   2018-12-17-2020-06-17  2020-02-25-2020-06-16  2019-12-29-2020-06-14
Landing Page Link  https://www.tiandiren.tw/course/c1198/?fbclid=IwAR15Tf4oHio8cXpCI7UWd8cVC5dmPChuqx2wb-dNdglnJ34ECgQDwrZ5OYg  https://www.tiandiren.tw/course/c1213/?fbclid=IwAR1uNJ2588Cehgwm3gmkWhKBMIHfGGcnjg4oWW1TKKm83UGhn-Ovfo-r75U   https://www.tiandiren.tw/course/c1008/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by 天地人學堂 are successful.

天地人學堂 Creative Analysis: 

天地人學堂 placed a Image ad in 2018-12-17-2020-06-17, and got 170 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.天地人學堂 Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  Taiwan,China
Language  Chinese (Traditional)  Portuguese  Chinese (Traditional)

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

天地人學堂 has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.天地人學堂 Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2018-12-17-2020-06-17  2020-02-25-2020-06-16  2019-12-29-2020-06-14
During  549 days  113 days 169 days 
Like  170  1  0
Share  25  2  0
Comment  1  0  0

Advertising effectiveness is a direct manifestation of advertising. 天地人學堂 ‘s Top 1 ad received 170 likes, 25 shares, 1 comments in just 549 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for 天地人學堂, helping 天地人學堂 to grasp the ad data more clearly.