Top Ads on 器靈物語

器靈物語 Background Introduction:

《器靈物語》---超Q萌首款古文物擬人卡牌遊戲 從這裡,開啟續寫夢回千年的冒險之旅

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

器靈物語 has been advertising and marketing on Facebook for many years. And 器靈物語 has placed 35 of ads on the Facebook platform in the last month. In the past few years,器靈物語 has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for 器靈物語 on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for 器靈物語. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from 器靈物語.

BigSpy

1.器靈物語 Top 3 Ads Basic Understanding

   top1  top2  top3
Name  器靈物語  器靈物語  器靈物語
Page Categories  Video Game  Video Game  Video Game
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

器靈物語 Marketing Objectives Analysis: 

器靈物語 has been operating in Video Game for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. 器靈物語 best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.器靈物語 Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  美少女卡牌遊戲  美少女卡牌遊戲 美少女卡牌遊戲 
Ad Copy Text  -  -  -
Link Description  N/A  N/A  N/A
Website Link  play.google.com  play.google.com  itunes.apple.com
CTA  INSTALL_MOBILE_APP  INSTALL_MOBILE_APP  INSTALL_MOBILE_APP
Text Word Count 110  110  110
Like 60  5  0

器靈物語 Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. 器靈物語 Top 1 ads got 60 likes. 器靈物語 uses a sentence with the finishing touch title: “美少女卡牌遊戲”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. 器靈物語 shared 110 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is INSTALL_MOBILE_APP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. 器靈物語 should continue to optimize the ad content.

3.器靈物語 Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-02-03-2020-02-08  2020-02-04-2020-02-08  2020-02-07-2020-02-08
Landing Page Link  http://play.google.com/store/apps/details?id=com.good.culturalgp  http://play.google.com/store/apps/details?id=com.good.culturalgp   http://itunes.apple.com/app/id1489459366

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by 器靈物語 are successful.

器靈物語 Creative Analysis: 

器靈物語 placed a Image ad in 2020-02-03-2020-02-08, and got 60 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.器靈物語 Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  Chinese (Traditional)  Chinese (Traditional)  Chinese (Traditional)

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

器靈物語 has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.器靈物語 Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-02-03-2020-02-08  2020-02-04-2020-02-08  2020-02-07-2020-02-08
During  6 days  5 days 2 days 
Like  60  5  0
Share  4  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. 器靈物語 ‘s Top 1 ad received 60 likes, 4 shares, 0 comments in just 6 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for 器靈物語, helping 器靈物語 to grasp the ad data more clearly.