Top Ads on 劍與遠征

劍與遠征 Background Introduction:

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

劍與遠征 has been advertising and marketing on Facebook for many years. And 劍與遠征 has placed 44 of ads on the Facebook platform in the last month. In the past few years,劍與遠征 has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for 劍與遠征 on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for 劍與遠征. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from 劍與遠征.

BigSpy

1.劍與遠征 Top 3 Ads Basic Understanding

   top1  top2  top3
Name  劍與遠征  劍與遠征  劍與遠征
Page Categories  Video Game  Product/Service  Video Game
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

劍與遠征 Marketing Objectives Analysis: 

劍與遠征 has been operating in Video Game for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. 劍與遠征 best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.劍與遠征 Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  三十連抽兌換碼: uf4shqjngq  零操作休閒放置玩法 三十連抽兌換碼: uf4shqjngq 
Ad Copy Text  打不過就抽卡,輸入兌換碼:uf4shqjngq,免費三十連抽,抽到手軟,贏不了才...  -  太強了吧,這麼多武將該怎麼選,我需要一個軍師 #AFK #SSR #RPG2020
Link Description  N/A  劍與遠征  N/A
Website Link  itunes.apple.com  ad.doubleclick.net  itunes.apple.com
CTA  INSTALL_MOBILE_APP  DOWNLOAD  INSTALL_MOBILE_APP
Text Word Count 106  135  85
Like 33  245  0

劍與遠征 Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. 劍與遠征 Top 1 ads got 33 likes. 劍與遠征 uses a sentence with the finishing touch title: “三十連抽兌換碼: uf4shqjngq”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. 劍與遠征 shared 106 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is INSTALL_MOBILE_APP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. 劍與遠征 should continue to optimize the ad content.

3.劍與遠征 Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Video
Ad Time   2020-06-10-2020-06-18  2020-03-01-2020-06-03  2020-05-21-2020-05-25
Landing Page Link  http://itunes.apple.com/app/id1459091694  https://play.google.com/store/apps/details?id=com.lilithgame.hgame.gp.tw&utm_source=apac_med&utm_medium=fb&utm_content=Mar2720&utm_campaign=Evergreen&pcampaignid=MKT-DR-apac-tw-1003227-med-fb-gm-Evergreen-Mar2720-FB_Other-FBK:AFAR:RL:EG:0:TQ1%7CDISP_pid_265409558-cid_112624655-aid_460700032-sid_882945&dclid=CL643sCTvugCFYtliwodV7YCTQ   https://itunes.apple.com/app/id1459091694

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by 劍與遠征 are successful.

劍與遠征 Creative Analysis: 

劍與遠征 placed a Video ad in 2020-06-10-2020-06-18, and got 33 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.劍與遠征 Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  China  China  N/A
Language  N/A  N/A  N/A

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

劍與遠征 has the best conversion in China, and can advertise more in China in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.劍與遠征 Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-10-2020-06-18  2020-03-01-2020-06-03  2020-05-21-2020-05-25
During  9 days  95 days 5 days 
Like  33  245  0
Share  0  5  0
Comment  1  10  0

Advertising effectiveness is a direct manifestation of advertising. 劍與遠征 ‘s Top 1 ad received 33 likes, 0 shares, 1 comments in just 9 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for 劍與遠征, helping 劍與遠征 to grasp the ad data more clearly.