Top Ads on ヤンジャン!

ヤンジャン! Background Introduction:

週刊ヤングジャンプのマンガアプリ「ヤンジャン!」の公式Facebookページです。

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

ヤンジャン! has been advertising and marketing on Facebook for many years. And ヤンジャン! has placed 238 of ads on the Facebook platform in the last month. In the past few years,ヤンジャン! has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for ヤンジャン! on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for ヤンジャン!. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from ヤンジャン!.

BigSpy

1.ヤンジャン! Top 3 Ads Basic Understanding

   top1  top2  top3
Name  ヤンジャン!  ヤンジャン!  ヤンジャン!
Page Categories  App Page  App Page  App Page
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

ヤンジャン! Marketing Objectives Analysis: 

ヤンジャン! has been operating in App Page for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. ヤンジャン! best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.ヤンジャン! Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  集英社作品が、読める!  元ヤン DINER ダイナー 
Ad Copy Text  ご主人様は顔が見えない。  -  no setting
Link Description  N/A  N/A  N/A
Website Link  play.google.com  play.google.com  play.google.com
CTA  INSTALL_MOBILE_APP  INSTALL_MOBILE_APP  INSTALL_MOBILE_APP
Text Word Count 36  202  0
Like 4  76  0

ヤンジャン! Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. ヤンジャン! Top 1 ads got 4 likes. ヤンジャン! uses a sentence with the finishing touch title: “集英社作品が、読める!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. ヤンジャン! shared 36 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is INSTALL_MOBILE_APP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. ヤンジャン! should continue to optimize the ad content.

3.ヤンジャン! Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Video
Ad Time   2020-04-21-2020-06-16  2020-04-23-2020-06-15  2020-04-27-2020-04-28
Landing Page Link  https://play.google.com/store/apps/details?id=jp.co.shueisha.youngjump.android&fbclid=IwAR2jPhgvmr_sCUF0T0jL1gFTk0E4QyLKa5O3k6sbDECpgp2frLKDkB_XWNQ  https://play.google.com/store/apps/details?id=jp.co.shueisha.youngjump.android   https://play.google.com/store/apps/details?id=jp.co.shueisha.youngjump.android

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by ヤンジャン! are successful.

ヤンジャン! Creative Analysis: 

ヤンジャン! placed a Carousel ad in 2020-04-21-2020-06-16, and got 4 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.ヤンジャン! Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  Japan
Language  Japanese  Japanese  Japanese

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

ヤンジャン! has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.ヤンジャン! Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-21-2020-06-16  2020-04-23-2020-06-15  2020-04-27-2020-04-28
During  57 days  54 days 2 days 
Like  4  76  0
Share  0  1  0
Comment  0  2  0

Advertising effectiveness is a direct manifestation of advertising. ヤンジャン! ‘s Top 1 ad received 4 likes, 0 shares, 0 comments in just 57 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for ヤンジャン!, helping ヤンジャン! to grasp the ad data more clearly.