Top Ads on ビズリーチ (BizReach)

ビズリーチ (BizReach) Background Introduction:

選ばれた人だけの、会員制転職サイト「ビズリーチ」と、株式会社ビズリーチの公式ページです。

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

ビズリーチ (BizReach) has been advertising and marketing on Facebook for many years. And ビズリーチ (BizReach) has placed 86 of ads on the Facebook platform in the last month. In the past few years,ビズリーチ (BizReach) has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for ビズリーチ (BizReach) on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for ビズリーチ (BizReach). BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from ビズリーチ (BizReach).

BigSpy

1.ビズリーチ (BizReach) Top 3 Ads Basic Understanding

   top1  top2  top3
Name  ビズリーチ (BizReach)  ビズリーチ (BizReach)  ビズリーチ (BizReach)
Page Categories  Recruiter  Recruiter  Recruiter
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

ビズリーチ (BizReach) Marketing Objectives Analysis: 

ビズリーチ (BizReach) has been operating in Recruiter for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. ビズリーチ (BizReach) best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.ビズリーチ (BizReach) Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  ライオンがキャリア人材募集  あなたの市場価値が分かる転職サイト 途上国の社会課題の解決を志す方募集 
Ad Copy Text  -  -  国際協力機構(JICA)で世界を舞台に、これまでのビジネススキル・専門性...
Link Description  選ばれた人だけのハイクラス転職サイト「ビズリーチ」  選ばれた人だけのハイクラス転職サイト「ビズリーチ」  以下のいずれかのボタンをクリックし、個人情報の取り扱い、及び、利用規約に同意して、会員登録する。
Website Link  www.bizreach.jp  www.bizreach.jp  www.bizreach.jp
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 132  238  127
Like 54  84  231

ビズリーチ (BizReach) Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. ビズリーチ (BizReach) Top 1 ads got 54 likes. ビズリーチ (BizReach) uses a sentence with the finishing touch title: “ライオンがキャリア人材募集”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. ビズリーチ (BizReach) shared 132 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. ビズリーチ (BizReach) should continue to optimize the ad content.

3.ビズリーチ (BizReach) Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-05-26-2020-06-03  2020-04-23-2020-05-27  2020-04-15-2020-04-27
Landing Page Link  https://www.bizreach.jp/content/landing/kt_lion_20200528/?trcd=0ADFB0003681_NO_&utm_source=facebook&utm_medium=social&utm_campaign=%E4%BC%9A%E5%93%A1%E7%99%BB%E9%8C%B2  https://www.bizreach.jp/content/landing/market-value-03/?trcd=0ADFB0003609_NO_&utm_source=facebook&utm_medium=social&utm_campaign=%E4%BC%9A%E5%93%A1%E7%99%BB%E9%8C%B2&fbclid=IwAR2D6cpqgW9iMMM0OecCFpKcw6avLbM6w09cIelR4-h3dEugH-_Mg6_XYh4   https://www.bizreach.jp/content/landing/kt_jica_2020/?trcd=0ADFB0003590_NO_&utm_source=facebook&utm_medium=social&utm_campaign=%E4%BC%9A%E5%93%A1%E7%99%BB%E9%8C%B2&fbclid=IwAR3P-z9WGzH-3fnUIG1KWWUyOO98bZ4uuYZA_KuVRsnAnSo5GPN08QXETco

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by ビズリーチ (BizReach) are successful.

ビズリーチ (BizReach) Creative Analysis: 

ビズリーチ (BizReach) placed a Image ad in 2020-05-26-2020-06-03, and got 54 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.ビズリーチ (BizReach) Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  Japanese  Japanese  Japanese

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

ビズリーチ (BizReach) has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.ビズリーチ (BizReach) Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-26-2020-06-03  2020-04-23-2020-05-27  2020-04-15-2020-04-27
During  9 days  35 days 13 days 
Like  54  84  231
Share  2  0  11
Comment  2  0  1

Advertising effectiveness is a direct manifestation of advertising. ビズリーチ (BizReach) ‘s Top 1 ad received 54 likes, 2 shares, 2 comments in just 9 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for ビズリーチ (BizReach), helping ビズリーチ (BizReach) to grasp the ad data more clearly.