Top Ads on スマートex

スマートex Background Introduction:

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

スマートex has been advertising and marketing on Facebook for many years. And スマートex has placed 19 of ads on the Facebook platform in the last month. In the past few years,スマートex has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for スマートex on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for スマートex. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from スマートex.

BigSpy

1.スマートex Top 3 Ads Basic Understanding

   top1  top2  top3
Name  スマートex  スマートex  スマートex
Page Categories  Railroad Company  Railroad Company  Railroad Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

スマートex Marketing Objectives Analysis: 

スマートex has been operating in Railroad Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. スマートex best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.スマートex Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  スマートEX  スマートEX スマートEXで行く 東海道 絶景の旅! 
Ad Copy Text  -  -  -
Link Description        新幹線を予約するなら「スマートEX」。会員登録もスマホから。
Website Link  jr-central.co.jp  jr-central.co.jp  jr-central.co.jp
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 316  245  200
Like 16  9  7

スマートex Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. スマートex Top 1 ads got 16 likes. スマートex uses a sentence with the finishing touch title: “スマートEX”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. スマートex shared 316 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. スマートex should continue to optimize the ad content.

3.スマートex Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Video
Ad Time   2019-04-14-2019-04-25  2019-04-01-2019-04-25  2019-03-28-2019-04-25
Landing Page Link  https://jr-central.co.jp/ex/index.html?utm_source=fb&utm_medium=snsad&utm_campaign=tokyo&utm_term=&utm_content=1200_628_TOKYO_gw  https://jr-central.co.jp/ex/index.html?utm_source=fb&utm_medium=snsad&utm_campaign=travel&utm_term=&utm_content=1200%EF%BD%98628_B   https://jr-central.co.jp/ex/?utm_source=facebook&utm_medium=cpv&utm_campaign=shizuoka0318f

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by スマートex are successful.

スマートex Creative Analysis: 

スマートex placed a Image ad in 2019-04-14-2019-04-25, and got 16 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.スマートex Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Japan  Japan  Japan
Language  N/A  N/A  Japanese

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

スマートex has the best conversion in Japan, and can advertise more in Japan in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.スマートex Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-04-14-2019-04-25  2019-04-01-2019-04-25  2019-03-28-2019-04-25
During  12 days  25 days 29 days 
Like  16  9  7
Share  1  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. スマートex ‘s Top 1 ad received 16 likes, 1 shares, 0 comments in just 12 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for スマートex, helping スマートex to grasp the ad data more clearly.