Top Ads on スマイルナース

スマイルナース Background Introduction:

クラシス株式会社が運営する看護師専門の求人サイト「スマイルナース」(http://www.smile-nurse.jp)公式Facebookページです。

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

スマイルナース has been advertising and marketing on Facebook for many years. And スマイルナース has placed 49 of ads on the Facebook platform in the last month. In the past few years,スマイルナース has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for スマイルナース on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for スマイルナース. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from スマイルナース.

BigSpy

1.スマイルナース Top 3 Ads Basic Understanding

   top1  top2  top3
Name  スマイルナース  スマイルナース  スマイルナース
Page Categories  Website  Website  Website
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

スマイルナース Marketing Objectives Analysis: 

スマイルナース has been operating in Website for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. スマイルナース best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.スマイルナース Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  オープニングスタッフ募集/看護師求人  オープニングスタッフ募集/看護師求人 オープニングスタッフ募集/看護師求人 
Ad Copy Text  no setting  no setting  no setting
Link Description         
Website Link  www.smile-nurse.jp  www.smile-nurse.jp  www.smile-nurse.jp
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 0  0  0
Like 0  0  0

スマイルナース Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. スマイルナース Top 1 ads got 0 likes. スマイルナース uses a sentence with the finishing touch title: “オープニングスタッフ募集/看護師求人”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. スマイルナース shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. スマイルナース should continue to optimize the ad content.

3.スマイルナース Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-04-06-2020-04-28  2020-04-06-2020-04-28  2020-04-06-2020-04-28
Landing Page Link  https://www.smile-nurse.jp/?utm_source=facebook&utm_medium=cpc&utm_campaign=CV%E9%A1%9E%E4%BC%BC&utm_content=feature202004_B&argument=WuAXzqUh&dmai=a5e82e41e40037  https://www.smile-nurse.jp/?utm_source=facebook&utm_medium=cpc&utm_campaign=%E3%83%AA%E3%82%BF%E3%83%BC%E3%82%B2%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0&utm_content=feature202004_B&argument=WuAXzqUh&dmai=a5e82e41e3833d   https://www.smile-nurse.jp/?utm_source=facebook&utm_medium=cpc&utm_campaign=%E3%83%AA%E3%82%BF%E3%83%BC%E3%82%B2%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0&utm_content=feature202004_A&argument=WuAXzqUh&dmai=a5e82e41e367e4

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by スマイルナース are successful.

スマイルナース Creative Analysis: 

スマイルナース placed a Image ad in 2020-04-06-2020-04-28, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.スマイルナース Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Japan  Japan  Japan
Language  N/A  N/A  N/A

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

スマイルナース has the best conversion in Japan, and can advertise more in Japan in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.スマイルナース Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-06-2020-04-28  2020-04-06-2020-04-28  2020-04-06-2020-04-28
During  23 days  23 days 23 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. スマイルナース ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 23 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for スマイルナース, helping スマイルナース to grasp the ad data more clearly.