Top Ads on コミックevery

コミックevery Background Introduction:

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

コミックevery has been advertising and marketing on Facebook for many years. And コミックevery has placed 102 of ads on the Facebook platform in the last month. In the past few years,コミックevery has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for コミックevery on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for コミックevery. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from コミックevery.

BigSpy

1.コミックevery Top 3 Ads Basic Understanding

   top1  top2  top3
Name  コミックevery  コミックevery  コミックevery
Page Categories  Other  Other  App Page
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

コミックevery Marketing Objectives Analysis: 

コミックevery has been operating in Other for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. コミックevery best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.コミックevery Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  コミックevery(コミックエブリー) -マンガ・漫画アプリ  コミックevery(コミックエブリー) -マンガ・漫画アプリ コミックevery(コミックエブリー) -マンガ・漫画アプリ 
Ad Copy Text  no setting  no setting  no setting
Link Description  N/A  N/A  N/A
Website Link  apps.apple.com  itunes.apple.com  apps.apple.com
CTA  INSTALL_MOBILE_APP  INSTALL_MOBILE_APP  INSTALL_MOBILE_APP
Text Word Count 0  0  0
Like 0  0  0

コミックevery Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. コミックevery Top 1 ads got 0 likes. コミックevery uses a sentence with the finishing touch title: “コミックevery(コミックエブリー) -マンガ・漫画アプリ”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. コミックevery shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is INSTALL_MOBILE_APP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. コミックevery should continue to optimize the ad content.

3.コミックevery Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Carousel
Ad Time   2019-12-06-2020-04-28  2019-12-01-2020-04-28  2020-01-23-2020-04-28
Landing Page Link  https://apps.apple.com/jp/app/id1436922751?mt=8  https://itunes.apple.com/app/id1436922751   https://apps.apple.com/jp/app/id1436922751

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by コミックevery are successful.

コミックevery Creative Analysis: 

コミックevery placed a Carousel ad in 2019-12-06-2020-04-28, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.コミックevery Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Japan  Japan  Japan
Language  Japanese  Japanese  Japanese

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

コミックevery has the best conversion in Japan, and can advertise more in Japan in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.コミックevery Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-12-06-2020-04-28  2019-12-01-2020-04-28  2020-01-23-2020-04-28
During  145 days  150 days 97 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. コミックevery ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 145 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for コミックevery, helping コミックevery to grasp the ad data more clearly.