Top Ads on よみうりランド

よみうりランド Background Introduction:

【よみうりランド公式Facebookページ】http://www.yomiuriland.com/

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

よみうりランド has been advertising and marketing on Facebook for many years. And よみうりランド has placed 15 of ads on the Facebook platform in the last month. In the past few years,よみうりランド has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for よみうりランド on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for よみうりランド. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from よみうりランド.

BigSpy

1.よみうりランド Top 3 Ads Basic Understanding

   top1  top2  top3
Name  よみうりランド  よみうりランド  よみうりランド
Page Categories  Public Swimming Pool  Public Swimming Pool  Public Swimming Pool
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

よみうりランド Marketing Objectives Analysis: 

よみうりランド has been operating in Public Swimming Pool for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. よみうりランド best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.よみうりランド Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  GWは、お笑いライブ10連発!  ジュエルミネーション、フィナーレへ ジュエルミネーション、フィナーレへ 
Ad Copy Text  -  冬季限定のジュエルミネーションが今年は、GWにフィナーレ開催!GWのよみ...  冬季限定のジュエルミネーションが今年は、GWにフィナーレ開催!GWのよみ...
Link Description  詳しくはこちら  詳しくはこちら  詳しくはこちら
Website Link  www.yomiuriland.com  www.yomiuriland.com  www.yomiuriland.com
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 225  253  253
Like 7  65  0

よみうりランド Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. よみうりランド Top 1 ads got 7 likes. よみうりランド uses a sentence with the finishing touch title: “GWは、お笑いライブ10連発!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. よみうりランド shared 225 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. よみうりランド should continue to optimize the ad content.

3.よみうりランド Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2019-04-17-2019-04-23  2019-04-17-2019-04-23  2019-04-18-2019-04-23
Landing Page Link  http://www.yomiuriland.com/event/owarai-live.html  http://www.yomiuriland.com/information/get_date_top.php   http://www.yomiuriland.com/information/get_date_top.php

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by よみうりランド are successful.

よみうりランド Creative Analysis: 

よみうりランド placed a Image ad in 2019-04-17-2019-04-23, and got 7 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.よみうりランド Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Japan  Japan  Japan
Language  Japanese  Japanese  Japanese

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

よみうりランド has the best conversion in Japan, and can advertise more in Japan in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.よみうりランド Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-04-17-2019-04-23  2019-04-17-2019-04-23  2019-04-18-2019-04-23
During  7 days  7 days 6 days 
Like  7  65  0
Share  1  7  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. よみうりランド ‘s Top 1 ad received 7 likes, 1 shares, 0 comments in just 7 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for よみうりランド, helping よみうりランド to grasp the ad data more clearly.