Top Ads on קוקה-קולה

קוקה-קולה Background Introduction:

ניתן להרשם למרכז המבקרים שלנו דרך האתר: http://sense-center.cocacola.co.il/ או בטלפון: 1800-596-596 חוקי הבית: http://tinyurl.com/nmjpqyk

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

קוקה-קולה has been advertising and marketing on Facebook for many years. And קוקה-קולה has placed 72 of ads on the Facebook platform in the last month. In the past few years,קוקה-קולה has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for קוקה-קולה on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for קוקה-קולה. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from קוקה-קולה.

BigSpy

1.קוקה-קולה Top 3 Ads Basic Understanding

   top1  top2  top3
Name  קוקה-קולה  קוקה-קולה  קוקה-קולה
Page Categories  Food & Beverage Company  Food & Beverage Company  Food & Beverage Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

קוקה-קולה Marketing Objectives Analysis: 

קוקה-קולה has been operating in Food & Beverage Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. קוקה-קולה best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.קוקה-קולה Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  הזמינו עכשיו  הזמינו עכשיו קוקה-קולה 
Ad Copy Text  -  -  -
Link Description  משלוח מהיר תוך שלושה ימים  משלוח מהיר תוך שלושה ימים  רוצים לזכות במיני מקרר קוקה-קולה במתנה? צאו לאכול בחוץ בין התאריכים 4.6 ל-10.6, הצטלמו עם המנה שהזמנתם, העלו לסטורי, תייגו אותנו ב-cocacola_il ותוכלו לזכות. #אוכלים_טוב_עושים_טוב ט.ל.ח בכפוף לתקנון המופיע באתר ◀︎ https://bit.ly/2Xv0y5Q
Website Link  shop.neviot.co.il  shop.neviot.co.il  bit.ly
CTA  SHOP_NOW  SHOP_NOW  
Text Word Count 470  470  388
Like 52  24  1450

קוקה-קולה Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. קוקה-קולה Top 1 ads got 52 likes. קוקה-קולה uses a sentence with the finishing touch title: “הזמינו עכשיו”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. קוקה-קולה shared 470 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. קוקה-קולה should continue to optimize the ad content.

3.קוקה-קולה Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-09-2020-06-16  2020-06-09-2020-06-12  2020-06-03-2020-06-09
Landing Page Link  https://shop.neviot.co.il/products/coca_cola_zero_350ml?utm_source=fb&utm_medium=Facebook_Mobile_Feed&utm_campaign=Neviot+Bar-E-Com+April%7C%7CFacebook-Post+Link-+conversions&utm_content=I+Love+Coca-Cola&utm_term=Competitors+-+Brands+%26+Delivery  https://shop.neviot.co.il/products/coca_cola_zero_350ml?utm_source=fb&utm_medium=Facebook_Mobile_Feed&utm_campaign=Neviot+Bar-E-Com+April%7C%7CFacebook-Post+Link-+conversions&utm_content=I+Love+Coca-Cola&utm_term=Wide+tageting+-+Engaged+Shoppers   https://cocacola.co.il/streetfood/?utm_source=Facebook&utm_medium=CPE&utm_campaign=Coca_Cola_May2020&utm_term=Activity&utm_content=Activity_Post_ENG_1

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by קוקה-קולה are successful.

קוקה-קולה Creative Analysis: 

קוקה-קולה placed a Image ad in 2020-06-09-2020-06-16, and got 52 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.קוקה-קולה Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Israel  Israel  Israel
Language  N/A  N/A  N/A

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

קוקה-קולה has the best conversion in Israel, and can advertise more in Israel in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.קוקה-קולה Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-09-2020-06-16  2020-06-09-2020-06-12  2020-06-03-2020-06-09
During  8 days  4 days 7 days 
Like  52  24  1450
Share  5  2  31
Comment  9  6  102

Advertising effectiveness is a direct manifestation of advertising. קוקה-קולה ‘s Top 1 ad received 52 likes, 5 shares, 9 comments in just 8 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for קוקה-קולה, helping קוקה-קולה to grasp the ad data more clearly.