Top Ads on ערוץ הספורט

ערוץ הספורט Background Introduction:

ברוכים הבאים לעמוד הפייסבוק הרשמי של ערוץ הספורט

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

ערוץ הספורט has been advertising and marketing on Facebook for many years. And ערוץ הספורט has placed 63 of ads on the Facebook platform in the last month. In the past few years,ערוץ הספורט has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for ערוץ הספורט on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for ערוץ הספורט. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from ערוץ הספורט.

BigSpy

1.ערוץ הספורט Top 3 Ads Basic Understanding

   top1  top2  top3
Name  ערוץ הספורט  ערוץ הספורט  ערוץ הספורט
Page Categories  Product/Service  TV Channel  TV Channel
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

ערוץ הספורט Marketing Objectives Analysis: 

ערוץ הספורט has been operating in Product/Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. ערוץ הספורט best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.ערוץ הספורט Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  לחצו לכתבה >>  ערוץ הספורט הולאנד 
Ad Copy Text  הכינו את הפיתולים: אביעד אברהמי ברכיבה ראשונה על אופנו...  -  אין מילים: מה אתם עשיתם בגיל 19? Erling Haaland UEFA Champions League
Link Description    N/A  N/A
Website Link  www.sport5.co.il  sites.sport5.co.il  www.facebook.com
CTA  LEARN_MORE  LEARN_MORE  
Text Word Count 155  525  91
Like 11  317  2717

ערוץ הספורט Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. ערוץ הספורט Top 1 ads got 11 likes. ערוץ הספורט uses a sentence with the finishing touch title: “לחצו לכתבה >>”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. ערוץ הספורט shared 155 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. ערוץ הספורט should continue to optimize the ad content.

3.ערוץ הספורט Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Video
Ad Time   2020-05-20-2020-05-21  2020-02-20-2020-02-22  2020-02-18-2020-02-18
Landing Page Link  https://www.sport5.co.il/articles.aspx?FolderID=7183&docID=336351  https://sites.sport5.co.il/page/MAHALACH-MEDUYAK2/1394   https://www.facebook.com/sport55/videos/193307171776927/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by ערוץ הספורט are successful.

ערוץ הספורט Creative Analysis: 

ערוץ הספורט placed a Image ad in 2020-05-20-2020-05-21, and got 11 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.ערוץ הספורט Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Israel  N/A  N/A
Language  N/A  N/A  N/A

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

ערוץ הספורט has the best conversion in Israel, and can advertise more in Israel in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.ערוץ הספורט Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-20-2020-05-21  2020-02-20-2020-02-22  2020-02-18-2020-02-18
During  2 days  3 days 1 days 
Like  11  317  2717
Share  2  1  122
Comment  2  4  469

Advertising effectiveness is a direct manifestation of advertising. ערוץ הספורט ‘s Top 1 ad received 11 likes, 2 shares, 2 comments in just 2 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for ערוץ הספורט, helping ערוץ הספורט to grasp the ad data more clearly.