Top Ads on מטרופוליס

מטרופוליס Background Introduction:

מטרופוליס היא חברה מובילה ליזמות אורבנית בישראל, עם התמחות בייזום ופיתוח פרויקטים בתחום ההתחדשות העירונית

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

מטרופוליס has been advertising and marketing on Facebook for many years. And מטרופוליס has placed 41 of ads on the Facebook platform in the last month. In the past few years,מטרופוליס has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for מטרופוליס on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for מטרופוליס. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from מטרופוליס.

BigSpy

1.מטרופוליס Top 3 Ads Basic Understanding

   top1  top2  top3
Name  מטרופוליס  מטרופוליס  מטרופוליס
Page Categories  Real Estate  Real Estate  Real Estate
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

מטרופוליס Marketing Objectives Analysis: 

מטרופוליס has been operating in Real Estate for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. מטרופוליס best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.מטרופוליס Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  שלמו עכשיו רק 15% והיתרה בעוד 3 שנים! לפרטים >>  דירת 4 חד׳ החל מ-2,890,000 ₪ דירת 4 חד׳ החל מ-2,890,000 ₪ 
Ad Copy Text  יש הזדמנויות שממש לא כדאי לפספס, כמו ההזדמנות הזו: בואו ...  -  -
Link Description  .  N/A  N/A
Website Link  www.metropolis-herzliya.co.il  givatayim.metropolis-il.com  givatayim.metropolis-il.com
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 292  384  374
Like 5  47  4

מטרופוליס Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. מטרופוליס Top 1 ads got 5 likes. מטרופוליס uses a sentence with the finishing touch title: “שלמו עכשיו רק 15% והיתרה בעוד 3 שנים! לפרטים >>”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. מטרופוליס shared 292 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. מטרופוליס should continue to optimize the ad content.

3.מטרופוליס Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-05-30-2020-06-15  2020-05-30-2020-06-14  2020-06-09-2020-06-14
Landing Page Link  https://www.metropolis-herzliya.co.il/campaign/?utm_medium=post&utm_source=facebook&utm_campaign=April2020&utm_content=post-1200x1200&fbclid=IwAR07PFfmzIg057yqOjBKHbKrwqAm0dJ_K6vIQTclHi62_fj8bXrvbqp0LY8  http://givatayim.metropolis-il.com/?MediaTitle=facebook   http://givatayim.metropolis-il.com/?MediaTitle=facebook

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by מטרופוליס are successful.

מטרופוליס Creative Analysis: 

מטרופוליס placed a Image ad in 2020-05-30-2020-06-15, and got 5 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.מטרופוליס Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Israel  Israel
Language  N/A  N/A  N/A

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

מטרופוליס has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.מטרופוליס Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-30-2020-06-15  2020-05-30-2020-06-14  2020-06-09-2020-06-14
During  17 days  16 days 6 days 
Like  5  47  4
Share  2  3  1
Comment  2  10  1

Advertising effectiveness is a direct manifestation of advertising. מטרופוליס ‘s Top 1 ad received 5 likes, 2 shares, 2 comments in just 17 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for מטרופוליס, helping מטרופוליס to grasp the ad data more clearly.