Top Ads on החדשות

החדשות Background Introduction:

הסיפורים המעניינים של היום, הנושאים המדוברים של השעה, והדיווחים החיים של הרגע | Most interesting Stories of the Day, most talked about Topics of the Hour, and breaking News of the Moment

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

החדשות has been advertising and marketing on Facebook for many years. And החדשות has placed 680 of ads on the Facebook platform in the last month. In the past few years,החדשות has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for החדשות on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for החדשות. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from החדשות.

BigSpy

1.החדשות Top 3 Ads Basic Understanding

   top1  top2  top3
Name  החדשות  החדשות  החדשות
Page Categories  News & Media Website  Media/News Company  Media/News Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  N/A  N/A

החדשות Marketing Objectives Analysis: 

החדשות has been operating in News & Media Website for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. החדשות best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.החדשות Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  "אזרחים לא יודעים שהם משלמים פעמיים"  הפתעה! הביצים מהסופר הפכו לברווזונים הגולשים לועגים לדירת 9 מ"ר בתל אביב שפורסמה בפייסבוק 
Ad Copy Text  -  הפתעה! הביצים מהסופר הפכו לברווזונים > bit.ly/2zB5bSQ  פרסמה דירת 9 מ"ר בתל אביב - וחטפה מהגולשים > bit.ly/37D65ee
Link Description  כנסו וגלו כמה תוכלו לחסוך  היכנסו >  היכנסו >
Website Link  www.topnews.co.il  bit.ly  bit.ly
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 227  84  90
Like 8  7  24

החדשות Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. החדשות Top 1 ads got 8 likes. החדשות uses a sentence with the finishing touch title: “"אזרחים לא יודעים שהם משלמים פעמיים"”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. החדשות shared 227 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. החדשות should continue to optimize the ad content.

3.החדשות Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-13-2020-06-20  2020-06-16-2020-06-17  2020-06-16-2020-06-17
Landing Page Link  https://www.topnews.co.il/%D7%A8%D7%A4%D7%95%D7%A8%D7%9E%D7%AA-%D7%91%D7%99%D7%98%D7%95%D7%97%D7%99-%D7%94%D7%91%D7%A8%D7%99%D7%90%D7%95%D7%AA/?utm_source=ppc&utm_medium=facebook&utm_campaign=michal&fbclid=IwAR3d0TACIpHDmyUzUuCc8xVz5f8nMwcJuOg7NdhAYdDdqMU04smwegydZI4  https://www.mako.co.il/news-world/2020_q2/Article-906caed5b37b271027.htm?utm_source=facebook&utm_medium=cpc&utm_campaign=traffic_N12_0620   https://www.mako.co.il/news-money/2020_q2/Article-8d35f3c09ccb271027.htm?utm_source=facebook&utm_medium=cpc&utm_campaign=traffic_N12_0620

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by החדשות are successful.

החדשות Creative Analysis: 

החדשות placed a Image ad in 2020-06-13-2020-06-20, and got 8 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.החדשות Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Israel  Israel  Israel
Language  N/A  N/A  N/A

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

החדשות has the best conversion in Israel, and can advertise more in Israel in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.החדשות Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-13-2020-06-20  2020-06-16-2020-06-17  2020-06-16-2020-06-17
During  8 days  2 days 2 days 
Like  8  7  24
Share  7  1  3
Comment  2  4  20

Advertising effectiveness is a direct manifestation of advertising. החדשות ‘s Top 1 ad received 8 likes, 7 shares, 2 comments in just 8 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for החדשות, helping החדשות to grasp the ad data more clearly.