Top Ads on Яндекс.Такси

Яндекс.Такси Background Introduction:

Подключиться к сервису как водитель: clck.ru/Bxtev Официальный аккаунт Яндекс.Такси: важные новости, специальные акции, скидки

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Яндекс.Такси has been advertising and marketing on Facebook for many years. And Яндекс.Такси has placed 65 of ads on the Facebook platform in the last month. In the past few years,Яндекс.Такси has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Яндекс.Такси on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Яндекс.Такси. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Яндекс.Такси.

BigSpy

1.Яндекс.Такси Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Яндекс.Такси  Яндекс.Такси  Яндекс.Такси
Page Categories  Product/Service  Product/Service  Product/Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Яндекс.Такси Marketing Objectives Analysis: 

Яндекс.Такси has been operating in Product/Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Яндекс.Такси best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Яндекс.Такси Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Тариф «Комфорт»  Тариф «Детский» Яндекс.Такси 
Ad Copy Text  Ограничения смягчили, но всё ещё важно не забывать про ...  -  -
Link Description  N/A  N/A  N/A
Website Link  itunes.apple.com  play.google.com  itunes.apple.com
CTA  WATCH_MORE  WATCH_MORE  USE_MOBILE_APP
Text Word Count 400  403  162
Like 3  6  33

Яндекс.Такси Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Яндекс.Такси Top 1 ads got 3 likes. Яндекс.Такси uses a sentence with the finishing touch title: “Тариф «Комфорт»”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Яндекс.Такси shared 400 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is WATCH_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Яндекс.Такси should continue to optimize the ad content.

3.Яндекс.Такси Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Video
Ad Time   2020-06-19-2020-06-20  2020-06-18-2020-06-20  2020-06-09-2020-06-13
Landing Page Link  https://itunes.apple.com/app/id472650686  http://play.google.com/store/apps/details?id=ru.yandex.taxi   http://itunes.apple.com/app/id472650686

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Яндекс.Такси are successful.

Яндекс.Такси Creative Analysis: 

Яндекс.Такси placed a Video ad in 2020-06-19-2020-06-20, and got 3 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Яндекс.Такси Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  Bulgarian  Russian  Bulgarian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Яндекс.Такси has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Яндекс.Такси Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-19-2020-06-20  2020-06-18-2020-06-20  2020-06-09-2020-06-13
During  2 days  3 days 5 days 
Like  3  6  33
Share  0  0  0
Comment  5  0  0

Advertising effectiveness is a direct manifestation of advertising. Яндекс.Такси ‘s Top 1 ad received 3 likes, 0 shares, 5 comments in just 2 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Яндекс.Такси, helping Яндекс.Такси to grasp the ad data more clearly.