Top Ads on Яндекс.Облако

Яндекс.Облако Background Introduction:

Облачная платформа, где вы можете создавать и развивать свои ИТ-проекты.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Яндекс.Облако has been advertising and marketing on Facebook for many years. And Яндекс.Облако has placed 38 of ads on the Facebook platform in the last month. In the past few years,Яндекс.Облако has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Яндекс.Облако on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Яндекс.Облако. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Яндекс.Облако.

BigSpy

1.Яндекс.Облако Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Яндекс.Облако  Яндекс.Облако  Яндекс.Облако
Page Categories  Information Technology Company  Information Technology Company  Information Technology Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Яндекс.Облако Marketing Objectives Analysis: 

Яндекс.Облако has been operating in Information Technology Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Яндекс.Облако best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Яндекс.Облако Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Yandex Cloud Boost  Программа Yandex Cloud Boost для компаний-разработчиков Программа Yandex Cloud Boost для компаний-разработчиков 
Ad Copy Text  no setting  no setting  no setting
Link Description  Программа, созданная для ускорения роста компаний, разрабатывающих свои цифровые продукты  Программа, созданная для ускорения роста компаний, разрабатывающих свои цифровые продукты  Программа, созданная для ускорения роста компаний, разрабатывающих свои цифровые продукты
Website Link  cloud.yandex.ru  cloud.yandex.ru  cloud.yandex.ru
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 0  0  0
Like 49  153  5

Яндекс.Облако Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Яндекс.Облако Top 1 ads got 49 likes. Яндекс.Облако uses a sentence with the finishing touch title: “Yandex Cloud Boost”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Яндекс.Облако shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Яндекс.Облако should continue to optimize the ad content.

3.Яндекс.Облако Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-16-2020-06-20  2020-04-12-2020-06-18  2020-04-08-2020-06-18
Landing Page Link  https://cloud.yandex.ru/cloud-boost  https://cloud.yandex.ru/cloud-boost?utm_source=facebook&utm_medium=cpc&utm_campaign=Facebook_RU_ALL_ALL_PRTN_Cloud-Boost-3_cloud%7C23844348573990007&utm_content=cid%7C23844348573990007%7Cgid%7C23844348621110007%7Caid%7C23844446610000007&fbclid=IwAR1R7AS3EIK3VxovvmUKlp22tlAs8M2XCqg6MShdD5iPFu9vNm5eT10ef4Q   https://cloud.yandex.ru/cloud-boost?utm_source=facebook&utm_medium=cpc&utm_campaign=Facebook_RU_ALL_ALL_PRTN_Cloud-Boost-3_cloud%7C23844348573990007&utm_content=cid%7C23844348573990007%7Cgid%7C23844348624490007%7Caid%7C23844421233820007&fbclid=IwAR1pGIpjunbJid1G6LNWbv7ik7AZXEDYGTuDkmTHqHSGqfga3V4-ojcR2Mo

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Яндекс.Облако are successful.

Яндекс.Облако Creative Analysis: 

Яндекс.Облако placed a Image ad in 2020-06-16-2020-06-20, and got 49 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Яндекс.Облако Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  Russian  Russian  Russian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Яндекс.Облако has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Яндекс.Облако Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-16-2020-06-20  2020-04-12-2020-06-18  2020-04-08-2020-06-18
During  5 days  68 days 52 days 
Like  49  153  5
Share  2  10  0
Comment  2  25  0

Advertising effectiveness is a direct manifestation of advertising. Яндекс.Облако ‘s Top 1 ad received 49 likes, 2 shares, 2 comments in just 5 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Яндекс.Облако, helping Яндекс.Облако to grasp the ad data more clearly.