Top Ads on ФСК «Лидер»

ФСК «Лидер» Background Introduction:

Официальная страница финансово-строительной корпорации «Лидер» Сайт: http://fsk-lider.ru/ Instagram: https://www.instagram.com/lider_fsk/ ВКонтакте: https://vk.com/liderhouse

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

ФСК «Лидер» has been advertising and marketing on Facebook for many years. And ФСК «Лидер» has placed 62 of ads on the Facebook platform in the last month. In the past few years,ФСК «Лидер» has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for ФСК «Лидер» on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for ФСК «Лидер». BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from ФСК «Лидер».

BigSpy

1.ФСК «Лидер» Top 3 Ads Basic Understanding

   top1  top2  top3
Name  ФСК «Лидер»  ФСК «Лидер»  ФСК «Лидер»
Page Categories  Real Estate Investment Firm  Real Estate Investment Firm  Real Estate Investment Firm
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

ФСК «Лидер» Marketing Objectives Analysis: 

ФСК «Лидер» has been operating in Real Estate Investment Firm for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. ФСК «Лидер» best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.ФСК «Лидер» Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Ð¤Ð¡Ðš  Квартиры в ЖК "Рихард" Квартиры в ЖК "Рихард" 
Ad Copy Text  -  -  -
Link Description  N/A  N/A  N/A
Website Link  www.facebook.com  fsk.ru  fsk.ru
CTA    GET_OFFER  GET_QUOTE
Text Word Count 1886  1179  1070
Like 5  42  9

ФСК «Лидер» Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. ФСК «Лидер» Top 1 ads got 5 likes. ФСК «Лидер» uses a sentence with the finishing touch title: “ФСК”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. ФСК «Лидер» shared 1886 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. ФСК «Лидер» should continue to optimize the ad content.

3.ФСК «Лидер» Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Image  Image
Ad Time   2020-06-05-2020-06-19  2020-06-02-2020-06-18  2020-06-08-2020-06-18
Landing Page Link  https://www.facebook.com/gkfsk/?refid=28&_ft_=adid.23845032265940343:qid.6839956808953260488:mf_story_key.6872081385397104714:is_sponsored.1:ei.AI@AQKFzU1JMAy9LI772SqJ8tdGHPkFZDbEj5RGH61GF2haX_SH3dwLZI-XCoWt9bFRcuLTjqXcAtJyMuY9LEwzJ2ix:top_level_post_id.3439414026089340:content_owner_id_new.300371066660334:page_id.300371066660334:src.22:story_location.5:story_attachment_style.multi_share_no_end_card:view_time.1592551546:filter.h_nor:tds_flgs.3:actrs.300371066660334:page_insights.%7B%22300371066660334%22:%7B%22page_id%22:300371066660334,%22page_id_type%22:%22page%22,%22actor_id%22:300371066660334,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1591255957,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B3439414026089340%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:300371066660334,%22page_id%22:300371066660334,%22post_id%22:3439414026089340,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=~-R  https://fsk.ru/rihard?utm_source=mg_fb_ig&utm_medium=cpm&utm_campaign=leadads_rihard   https://fsk.ru/rihard?utm_source=mg_fb_ig&utm_medium=cpm&utm_campaign=leadads_rihard

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by ФСК «Лидер» are successful.

ФСК «Лидер» Creative Analysis: 

ФСК «Лидер» placed a Carousel ad in 2020-06-05-2020-06-19, and got 5 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.ФСК «Лидер» Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  N/A  Russian  Russian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

ФСК «Лидер» has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.ФСК «Лидер» Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-05-2020-06-19  2020-06-02-2020-06-18  2020-06-08-2020-06-18
During  15 days  17 days 11 days 
Like  5  42  9
Share  0  3  0
Comment  0  1  0

Advertising effectiveness is a direct manifestation of advertising. ФСК «Лидер» ‘s Top 1 ad received 5 likes, 0 shares, 0 comments in just 15 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for ФСК «Лидер», helping ФСК «Лидер» to grasp the ad data more clearly.