Top Ads on Уча.се

Уча.се Background Introduction:

Уча.се е образователен сайт №1 на България с всички уроци за училище от 1. до 12. клас на разбираем и интересен език.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Уча.се has been advertising and marketing on Facebook for many years. And Уча.се has placed 140 of ads on the Facebook platform in the last month. In the past few years,Уча.се has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Уча.се on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Уча.се. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Уча.се.

BigSpy

1.Уча.се Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Уча.се  Уча.се  Уча.се
Page Categories  Education  Education  Education
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Уча.се Marketing Objectives Analysis: 

Уча.се has been operating in Education for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Уча.се best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Уча.се Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Можеш ли да се справиш с тази известна математическа задача от Tik Tok?  Известни личности разказват уроци за ученици в Уча.се Уча.се 
Ad Copy Text  -  Виж кой се включи в нашия звезден „учителски състав“. ...  Китът „52“ не само издава различни от обичайните звуци...
Link Description  Можеш ли да се справиш с тази известна математическа задача от Tik Tok?    Имаш си любим учител, нали? Той разказва увлекателно, винаги научаваш нещо интер  Китът „52“ не само издава различни от обичайните звуци, но и не плува покрай никой познат маршрут на китове и никога не ги среща. Китовете поначало стават все по-самотни, понеже многото шум от човешки подводни съоръжения смущава и заглушава сигналите, с които комуникират. ️ Китът „52“ обаче е най-самотният кит в света и се предполага, че е кръстоска между 2 вида китове или последен представител на изчезнал вид.
Website Link  ucha.se  ucha.se  www.facebook.com
CTA      
Text Word Count 293  432  754
Like 196  425  559

Уча.се Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Уча.се Top 1 ads got 196 likes. Уча.се uses a sentence with the finishing touch title: “Можеш ли да се справиш с тази известна математическа задача от Tik Tok?”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Уча.се shared 293 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Уча.се should continue to optimize the ad content.

3.Уча.се Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-03-2020-06-20  2020-05-17-2020-06-18  2020-06-10-2020-06-17
Landing Page Link  https://ucha.se/motiviramse/mojesh-li-da-se-spravish-s-tazi-izvestna-matematicheska-zadacha-ot-tik-tok/  https://ucha.se/motiviramse/izvestni-lichnosti-razkazvat-uroci-za-uchenici/   https://www.facebook.com/Ucha.se/photos/a.417072911669500/3309736022403160/?type=3

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Уча.се are successful.

Уча.се Creative Analysis: 

Уча.се placed a Image ad in 2020-06-03-2020-06-20, and got 196 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Уча.се Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Bulgaria  Bulgaria
Language  Bulgarian  Bulgarian  Bulgarian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Уча.се has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Уча.се Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-03-2020-06-20  2020-05-17-2020-06-18  2020-06-10-2020-06-17
During  18 days  33 days 8 days 
Like  196  425  559
Share  34  30  89
Comment  9  4  14

Advertising effectiveness is a direct manifestation of advertising. Уча.се ‘s Top 1 ad received 196 likes, 34 shares, 9 comments in just 18 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Уча.се, helping Уча.се to grasp the ad data more clearly.