Top Ads on Связной

Связной Background Introduction:

Официальная страница компании «Связной» В Twitter @svyaznoy_ru В Instagram @svyaznoy_russia

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Связной has been advertising and marketing on Facebook for many years. And Связной has placed 71 of ads on the Facebook platform in the last month. In the past few years,Связной has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Связной on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Связной. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Связной.

BigSpy

1.Связной Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Связной  Связной  Связной
Page Categories  Product/Service  Product/Service  Product/Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Связной Marketing Objectives Analysis: 

Связной has been operating in Product/Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Связной best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Связной Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  iPhone SE. Всё, как вы любите.  Связной iPad в Связном 
Ad Copy Text  Классический компактный дизайн, самый мощный процессо...  iPad Pro в Связном.  iPad. Как компьютер. Но совсем другое дело. В рассрочку от...
Link Description  N/A  N/A  Интернет-магазин Связной предлагает ознакомиться с планшетами Apple iPad 10.2. Здесь вы можете купить планшеты Эпл айПад 10.2 в Москве, ознакомиться с условиями покупки в к...
Website Link  ad.adriver.ru  ad.adriver.ru  ad.adriver.ru
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 256  27  136
Like 22  10  19

Связной Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Связной Top 1 ads got 22 likes. Связной uses a sentence with the finishing touch title: “iPhone SE. Всё, как вы любите.”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Связной shared 256 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Связной should continue to optimize the ad content.

3.Связной Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Carousel  Image
Ad Time   2020-06-08-2020-06-14  2020-05-24-2020-06-09  2020-05-20-2020-06-09
Landing Page Link  https://www.svyaznoy.ru/catalog/phone/225/apple/iphone-se-2020?utm_source=facebook_olv&utm_medium=cpm&utm_campaign=MI_Svyaznoy_Iphone_SE_june-jule_20  https://www.svyaznoy.ru/catalog/notebook/7063/apple/ipad-10-2?utm_source=ig_fb_carousel_promopost&utm_medium=cpc&utm_campaign=MI_Svyaznoy_IpadPro_may-june_20   https://www.svyaznoy.ru/catalog/notebook/7063/apple/ipad-10-2?utm_source=ig_fb_carousel_promopost&utm_medium=cpc&utm_campaign=MI_Svyaznoy_IpadPro_may-june_20

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Связной are successful.

Связной Creative Analysis: 

Связной placed a Video ad in 2020-06-08-2020-06-14, and got 22 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Связной Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  Russian  Russian  Russian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Связной has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Связной Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-08-2020-06-14  2020-05-24-2020-06-09  2020-05-20-2020-06-09
During  7 days  17 days 21 days 
Like  22  10  19
Share  1  0  1
Comment  0  1  0

Advertising effectiveness is a direct manifestation of advertising. Связной ‘s Top 1 ad received 22 likes, 1 shares, 0 comments in just 7 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Связной, helping Связной to grasp the ad data more clearly.