Top Ads on Сбербанк для бизнеса

Сбербанк для бизнеса Background Introduction:

Специальная группа Сбербанка в Facebook для предпринимателей. Вся необходимая информация в помощь малому бизнесу.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Сбербанк для бизнеса has been advertising and marketing on Facebook for many years. And Сбербанк для бизнеса has placed 69 of ads on the Facebook platform in the last month. In the past few years,Сбербанк для бизнеса has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Сбербанк для бизнеса on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Сбербанк для бизнеса. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Сбербанк для бизнеса.

BigSpy

1.Сбербанк для бизнеса Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Сбербанк для бизнеса  Сбербанк для бизнеса  Сбербанк для бизнеса
Page Categories  Financial Service  Financial Service  Financial Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Сбербанк для бизнеса Marketing Objectives Analysis: 

Сбербанк для бизнеса has been operating in Financial Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Сбербанк для бизнеса best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Сбербанк для бизнеса Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Кешбэк до 5000 ₽ в месяц  Программа «Бизнес-кешбэк» Сбербанк для бизнеса 
Ad Copy Text  -  -  Если вы часто проводите товар через границу, у вас есть...
Link Description  Программа «Бизнес-кешбэк»  При оплате бизнес-картами  Если вы часто проводите товар через границу, у вас есть 3 причины облегчить растаможку с помощью сервиса «Таможенные платежи»: ✅ Не надо ждать: операции проводятся в день декларирования. ✅ Не надо заполнять: заявка автоматически заполняется внутри интернет-банка. ✅ Не нужна электронная подпись: ваши шаги подтверждаются с помощью одноразовых СМС. Узнать про другие преимущества сервиса: http://sber.me/?p=W1XBr #сбереги бизнес
Website Link  www.sberbank.ru  www.sberbank.ru  sber.me
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 117  115  768
Like 232  8  44

Сбербанк для бизнеса Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Сбербанк для бизнеса Top 1 ads got 232 likes. Сбербанк для бизнеса uses a sentence with the finishing touch title: “Кешбэк до 5000 ₽ в месяц”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Сбербанк для бизнеса shared 117 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Сбербанк для бизнеса should continue to optimize the ad content.

3.Сбербанк для бизнеса Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Image
Ad Time   2020-05-27-2020-06-18  2020-06-01-2020-06-16  2020-06-09-2020-06-15
Landing Page Link  https://www.sberbank.ru/ru/s_m_business/bankingservice/cards/business-cashback?utm_source=fb_ig_28&utm_medium=link_ad_CPM&utm_term=98092__&utm_content=%7B%7Bad.id%7D%7D&utm_campaign=Starcom_Visa_Sberbank_Business_Cashback_2020  https://www.sberbank.ru/ru/s_m_business/bankingservice/cards/business-cashback?utm_source=fb_ig_28&utm_medium=link_ad_CPM&utm_term=98092__&utm_content=%7B%7Bad.id%7D%7D&utm_campaign=Starcom_Visa_Sberbank_Business_Cashback_2020   https://www.sberbank.ru/ru/s_m_business/bankingservice/customs_payments?utm_source=facebook&utm_medium=sm_post_tbwa&utm_campaign=customs_1006

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Сбербанк для бизнеса are successful.

Сбербанк для бизнеса Creative Analysis: 

Сбербанк для бизнеса placed a Image ad in 2020-05-27-2020-06-18, and got 232 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Сбербанк для бизнеса Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Israel  N/A  N/A
Language  Russian  Bulgarian  Russian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Сбербанк для бизнеса has the best conversion in Israel, and can advertise more in Israel in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Сбербанк для бизнеса Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-27-2020-06-18  2020-06-01-2020-06-16  2020-06-09-2020-06-15
During  23 days  16 days 7 days 
Like  232  8  44
Share  26  0  2
Comment  19  0  2

Advertising effectiveness is a direct manifestation of advertising. Сбербанк для бизнеса ‘s Top 1 ad received 232 likes, 26 shares, 19 comments in just 23 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Сбербанк для бизнеса, helping Сбербанк для бизнеса to grasp the ad data more clearly.