Top Ads on Ресторан «Паруса на крыше»

Ресторан «Паруса на крыше» Background Introduction:

САМЫЙ ВКУСНЫЙ ВИД В ГОРОДЕ

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Ресторан «Паруса на крыше» has been advertising and marketing on Facebook for many years. And Ресторан «Паруса на крыше» has placed 7 of ads on the Facebook platform in the last month. In the past few years,Ресторан «Паруса на крыше» has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Ресторан «Паруса на крыше» on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Ресторан «Паруса на крыше». BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Ресторан «Паруса на крыше».

BigSpy

1.Ресторан «Паруса на крыше» Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Ресторан «Паруса на крыше»  Ресторан «Паруса на крыше»  Ресторан «Паруса на крыше»
Page Categories  Modern European Restaurant  Modern European Restaurant  Modern European Restaurant
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Ресторан «Паруса на крыше» Marketing Objectives Analysis: 

Ресторан «Паруса на крыше» has been operating in Modern European Restaurant for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Ресторан «Паруса на крыше» best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Ресторан «Паруса на крыше» Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Ресторан «Паруса на крыше»  Ресторан «Паруса на крыше» СКИДКИ ЖЕНСКИМ КОМПАНИЯМ В ПАРУСАХ НА КРЫШЕ. - 25.03.2019 - Ресторан Паруса на крыше 
Ad Copy Text  Отдыхайте с комфортом вместе с рестораном «Паруса на К...  -  no setting
Link Description  Отдыхайте с комфортом вместе с рестораном «Паруса на Крыше» ♥️  N/A  Событие - СКИДКИ ЖЕНСКИМ КОМПАНИЯМ В ПАРУСАХ НА КРЫШЕ. - 25.03.2019
Website Link  nakryshe.parusa-spb.ru  nakryshe.parusa-spb.ru  nakryshe.parusa-spb.ru
CTA  BOOK_TRAVEL  BOOK_TRAVEL  WATCH_MORE
Text Word Count 117  274  0
Like 144  0  0

Ресторан «Паруса на крыше» Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Ресторан «Паруса на крыше» Top 1 ads got 144 likes. Ресторан «Паруса на крыше» uses a sentence with the finishing touch title: “Ресторан «Паруса на крыше»”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Ресторан «Паруса на крыше» shared 117 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is BOOK_TRAVEL.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Ресторан «Паруса на крыше» should continue to optimize the ad content.

3.Ресторан «Паруса на крыше» Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Image
Ad Time   2019-04-12-2019-04-17  2019-03-27-2019-04-16  2019-03-23-2019-04-16
Landing Page Link  https://nakryshe.parusa-spb.ru/zakazstolika/  https://nakryshe.parusa-spb.ru/zakazstolika/   https://nakryshe.parusa-spb.ru/sobytie2602-skidki-zhenskim-kompaniyam-v-parusah-na-kryshe/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Ресторан «Паруса на крыше» are successful.

Ресторан «Паруса на крыше» Creative Analysis: 

Ресторан «Паруса на крыше» placed a Image ad in 2019-04-12-2019-04-17, and got 144 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Ресторан «Паруса на крыше» Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  Russian  Russian  Russian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Ресторан «Паруса на крыше» has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Ресторан «Паруса на крыше» Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-04-12-2019-04-17  2019-03-27-2019-04-16  2019-03-23-2019-04-16
During  6 days  21 days 25 days 
Like  144  0  0
Share  6  0  0
Comment  3  0  0

Advertising effectiveness is a direct manifestation of advertising. Ресторан «Паруса на крыше» ‘s Top 1 ad received 144 likes, 6 shares, 3 comments in just 6 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Ресторан «Паруса на крыше», helping Ресторан «Паруса на крыше» to grasp the ad data more clearly.