Top Ads on Райфайзенбанк България

Райфайзенбанк България Background Introduction:

Това е официалната корпоративна страница на Райфайзенбанк (България) ЕАД във Facebook

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Райфайзенбанк България has been advertising and marketing on Facebook for many years. And Райфайзенбанк България has placed 43 of ads on the Facebook platform in the last month. In the past few years,Райфайзенбанк България has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Райфайзенбанк България on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Райфайзенбанк България. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Райфайзенбанк България.

BigSpy

1.Райфайзенбанк България Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Райфайзенбанк България  Райфайзенбанк България  Райфайзенбанк България
Page Categories  Financial Service  Financial Service  Financial Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Райфайзенбанк България Marketing Objectives Analysis: 

Райфайзенбанк България has been operating in Financial Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Райфайзенбанк България best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Райфайзенбанк България Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Оферта за кредитна карта  Активирай своя RaiConnect Оферта за кредитна карта 
Ad Copy Text  -  -  -
Link Description  N/A  Дистанционна комуникация с личния ви банкер чрез чат, видео и аудио разговори.  N/A
Website Link  www.rbb.bg  ad.doubleclick.net  www.rbb.bg
CTA  APPLY_NOW  LEARN_MORE  APPLY_NOW
Text Word Count 158  137  160
Like 27  32  5

Райфайзенбанк България Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Райфайзенбанк България Top 1 ads got 27 likes. Райфайзенбанк България uses a sentence with the finishing touch title: “Оферта за кредитна карта”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Райфайзенбанк България shared 158 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is APPLY_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Райфайзенбанк България should continue to optimize the ad content.

3.Райфайзенбанк България Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-04-07-2020-06-18  2020-06-11-2020-06-17  2020-04-07-2020-06-17
Landing Page Link  https://www.rbb.bg/bg/individualni-klienti/produkti-uslugi/karti/promocii-karti/bez-lihva-6-meseca-kreditna-karta/?utm_source=facebook&utm_medium=social&utm_campaign=cc-promo-bezlihva-april2020&utm_term=shopping&utm_content=dynamic  https://www.rbb.bg/bg/raiconnect/?utm_source=facebook&utm_medium=Social&utm_campaign=raiconnect-june2020&utm_content=Newsfeed&utm_term=interests   https://www.rbb.bg/bg/individualni-klienti/produkti-uslugi/karti/promocii-karti/bez-lihva-6-meseca-kreditna-karta/?utm_source=facebook&utm_medium=social&utm_campaign=cc-promo-bezlihva-april2020&utm_term=entertainment&utm_content=dynamic&fbclid=IwAR01_DRzjihGCRqWOmdhRINYxPdaUOCDEzVo6TWuL6TjOMX-tHTKBNuPzEg

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Райфайзенбанк България are successful.

Райфайзенбанк България Creative Analysis: 

Райфайзенбанк България placed a Image ad in 2020-04-07-2020-06-18, and got 27 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Райфайзенбанк България Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Ireland,Bulgaria  N/A  Ireland,Bulgaria
Language  Bulgarian  Bulgarian  Bulgarian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Райфайзенбанк България has the best conversion in Ireland,Bulgaria, and can advertise more in Ireland,Bulgaria in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Райфайзенбанк България Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-07-2020-06-18  2020-06-11-2020-06-17  2020-04-07-2020-06-17
During  49 days  7 days 72 days 
Like  27  32  5
Share  0  1  5
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Райфайзенбанк България ‘s Top 1 ad received 27 likes, 0 shares, 0 comments in just 49 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Райфайзенбанк България, helping Райфайзенбанк България to grasp the ad data more clearly.