Top Ads on РОЛЬФ

РОЛЬФ Background Introduction:

Отличная компания для отличных людей. 27 лет на российском рынке! http://www.rolf.ru/

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

РОЛЬФ has been advertising and marketing on Facebook for many years. And РОЛЬФ has placed 221 of ads on the Facebook platform in the last month. In the past few years,РОЛЬФ has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for РОЛЬФ on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for РОЛЬФ. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from РОЛЬФ.

BigSpy

1.РОЛЬФ Top 3 Ads Basic Understanding

   top1  top2  top3
Name  РОЛЬФ  РОЛЬФ  РОЛЬФ
Page Categories  Other  Car Dealership  Car Dealership
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

РОЛЬФ Marketing Objectives Analysis: 

РОЛЬФ has been operating in Other for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. РОЛЬФ best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.РОЛЬФ Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  РОЛЬФ Премиум Химки  BMW Х1 на особых условиях Регистрация на онлайн-презентацию BMW X5 М и BMW X6 M 
Ad Copy Text  Только 3 дня! 18-20 июня лимитированная серия BMW 3 серии ▪...  Только до 14 июня! Вдохновляющее предложение на новый BMW...  -
Link Description  N/A  N/A  N/A
Website Link  bmw-rolf-himki.ru  bmw-premium-msk.ru  facebook.com
CTA  GET_OFFER  APPLY_NOW  APPLY_NOW
Text Word Count 314  397  500
Like 21  9  0

РОЛЬФ Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. РОЛЬФ Top 1 ads got 21 likes. РОЛЬФ uses a sentence with the finishing touch title: “РОЛЬФ Премиум Химки”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. РОЛЬФ shared 314 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is GET_OFFER.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. РОЛЬФ should continue to optimize the ad content.

3.РОЛЬФ Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Carousel  Image
Ad Time   2020-06-12-2020-06-15  2020-06-07-2020-06-14  2020-06-10-2020-06-14
Landing Page Link  https://bmw-rolf-himki.ru/?utm_source=facebook-instagram&utm_medium=Lead_m%7Ccid_%7B%7Bcampaign.id%7D%7D%7Csid_%7B%7Badset.id%7D%7D%7Caid_%7B%7Bad.id%7D%7D&utm_campaign=ROLF_HIMKI_bmw_new&utm_content=cid_%7B%7Bcampaign.id%7D%7D%7Csid_%7B%7Badset.id%7D%7D%7Caid_%7B%7Bad.id%7D%7D  https://bmw-premium-msk.ru/?utm_source=facebook-instagram&utm_medium=Lead_m%7Ccid_%7B%7Bcampaign.id%7D%7D%7Csid_%7B%7Badset.id%7D%7D%7Caid_%7B%7Bad.id%7D%7D&utm_campaign=+Rolf_VESHKI_bmw_New&utm_content=cid_%7B%7Bcampaign.id%7D%7D%7Csid_%7B%7Badset.id%7D%7D%7Caid_%7B%7Bad.id%7D%7D   https://www.facebook.com/BMWRolfPremium/?utm_source=facebook-instagram&utm_medium=Lead_m%7Ccid_%7B%7Bcampaign.id%7D%7D%7Csid_%7B%7Badset.id%7D%7D%7Caid_%7B%7Bad.id%7D%7D&utm_campaign=Rolf_Premium_bmw_New&utm_content=cid_%7B%7Bcampaign.id%7D%7D%7Csid_%7B%7Badset.id%7D%7D%7Caid_%7B%7Bad.id%7D%7D

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by РОЛЬФ are successful.

РОЛЬФ Creative Analysis: 

РОЛЬФ placed a Image ad in 2020-06-12-2020-06-15, and got 21 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.РОЛЬФ Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  Russian  Russian  Russian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

РОЛЬФ has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.РОЛЬФ Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-12-2020-06-15  2020-06-07-2020-06-14  2020-06-10-2020-06-14
During  4 days  8 days 5 days 
Like  21  9  0
Share  0  1  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. РОЛЬФ ‘s Top 1 ad received 21 likes, 0 shares, 0 comments in just 4 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for РОЛЬФ, helping РОЛЬФ to grasp the ad data more clearly.