Top Ads on Почта России

Почта России Background Introduction:

ФГУП «Почта России» — российская государственная компания, оператор российской государственной почтовой сети.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Почта России has been advertising and marketing on Facebook for many years. And Почта России has placed 9 of ads on the Facebook platform in the last month. In the past few years,Почта России has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Почта России on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Почта России. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Почта России.

BigSpy

1.Почта России Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Почта России  Почта России  Почта России
Page Categories  Post Office  Professional Service  Professional Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Почта России Marketing Objectives Analysis: 

Почта России has been operating in Post Office for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Почта России best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Почта России Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Почта России для бизнеса  Узнайте больше! Узнайте больше! 
Ad Copy Text  -  Хотите быстро отправить посылку или груз? Посетите нас...  Хотите быстро отправить посылку или груз? Посетите нас...
Link Description    С нами быстрее и дешевле отправлять почти все.  С нами быстрее и дешевле отправлять почти все.
Website Link  www.pochta.ru  www.express.ru  www.express.ru
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 538  142  166
Like 32  22  19

Почта России Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Почта России Top 1 ads got 32 likes. Почта России uses a sentence with the finishing touch title: “Почта России для бизнеса”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Почта России shared 538 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Почта России should continue to optimize the ad content.

3.Почта России Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Video
Ad Time   2019-12-11-2019-12-20  2019-12-06-2019-12-17  2019-12-06-2019-12-15
Landing Page Link  https://www.pochta.ru/business-parcels/dostavka-magazinam/?utm_source=facebook&utm_medium=cpc&utm_campaign=f_interests_dostavka_online_dec_19&utm_term=23844002661290108&utm_content=promo%7C_xd44v-1qzme_&fbclid=IwAR21FtYg5Pe_fEm732jZKUh3wqLzD-WRE7Jkglt2QWL5GoHpj_Y_GzlO8-Q  https://www.express.ru/novosibirsk   https://www.express.ru/novosibirsk

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Почта России are successful.

Почта России Creative Analysis: 

Почта России placed a Image ad in 2019-12-11-2019-12-20, and got 32 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Почта России Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  N/A  Russian  Russian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Почта России has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Почта России Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-12-11-2019-12-20  2019-12-06-2019-12-17  2019-12-06-2019-12-15
During  10 days  12 days 10 days 
Like  32  22  19
Share  8  0  2
Comment  2  0  0

Advertising effectiveness is a direct manifestation of advertising. Почта России ‘s Top 1 ad received 32 likes, 8 shares, 2 comments in just 10 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Почта России, helping Почта России to grasp the ad data more clearly.