Top Ads on Музей Эрарта / Erarta Museum

Музей Эрарта / Erarta Museum Background Introduction:

Эрарта — самый крупный частный музей современного искусства в России. Russia’s largest private museum of contemporary art.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Музей Эрарта / Erarta Museum has been advertising and marketing on Facebook for many years. And Музей Эрарта / Erarta Museum has placed 10 of ads on the Facebook platform in the last month. In the past few years,Музей Эрарта / Erarta Museum has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Музей Эрарта / Erarta Museum on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Музей Эрарта / Erarta Museum. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Музей Эрарта / Erarta Museum.

BigSpy

1.Музей Эрарта / Erarta Museum Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Музей Эрарта / Erarta Museum  Музей Эрарта / Erarta Museum  Музей Эрарта / Erarta Museum
Page Categories  Modern Art Museum  Modern Art Museum  Modern Art Museum
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Музей Эрарта / Erarta Museum Marketing Objectives Analysis: 

Музей Эрарта / Erarta Museum has been operating in Modern Art Museum for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Музей Эрарта / Erarta Museum best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Музей Эрарта / Erarta Museum Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Музей Эрарта / Erarta Museum  Стиль Ducati. Выставка в музее Эрарта Музей Эрарта / Erarta Museum 
Ad Copy Text  Приключения сбежавшего с выставки «Стиль Ducati» экспона...  16 мотоциклов мечты, а также велосипеды, моторы, гоночна...  16 мотоциклов мечты, а также велосипеды, моторы, гоночна...
Link Description  N/A  N/A  N/A
Website Link  www.facebook.com  www.erarta.com  www.erarta.com
CTA  NO_BUTTON  LEARN_MORE  LEARN_MORE
Text Word Count 639  599  402
Like 25  42  0

Музей Эрарта / Erarta Museum Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Музей Эрарта / Erarta Museum Top 1 ads got 25 likes. Музей Эрарта / Erarta Museum uses a sentence with the finishing touch title: “Музей Эрарта / Erarta Museum”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Музей Эрарта / Erarta Museum shared 639 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is NO_BUTTON.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Музей Эрарта / Erarta Museum should continue to optimize the ad content.

3.Музей Эрарта / Erarta Museum Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2019-04-21-2019-04-25  2019-04-09-2019-04-13  2019-04-09-2019-04-13
Landing Page Link  https://www.facebook.com/erarta/videos/584409971968986/  https://www.erarta.com/ru/calendar/exhibitions/detail/9d713d9b-ddc5-11e8-99b6-8920284aa333/?utm_source=instagram&utm_medium=cpc&utm_campaign=instagram-ducati   https://www.erarta.com/ru/calendar/exhibitions/detail/9d713d9b-ddc5-11e8-99b6-8920284aa333/?utm_source=instagram&utm_medium=cpc&utm_campaign=instagram-ducati

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Музей Эрарта / Erarta Museum are successful.

Музей Эрарта / Erarta Museum Creative Analysis: 

Музей Эрарта / Erarta Museum placed a Video ad in 2019-04-21-2019-04-25, and got 25 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Музей Эрарта / Erarta Museum Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  Estonian  Russian  Estonian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Музей Эрарта / Erarta Museum has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Музей Эрарта / Erarta Museum Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-04-21-2019-04-25  2019-04-09-2019-04-13  2019-04-09-2019-04-13
During  5 days  5 days 5 days 
Like  25  42  0
Share  0  3  0
Comment  1  0  0

Advertising effectiveness is a direct manifestation of advertising. Музей Эрарта / Erarta Museum ‘s Top 1 ad received 25 likes, 0 shares, 1 comments in just 5 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Музей Эрарта / Erarta Museum, helping Музей Эрарта / Erarta Museum to grasp the ad data more clearly.