МАМА МАНАНА Background Introduction:

Твоя Грузія у центрі Києва #checkinGeorgia

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

МАМА МАНАНА has been advertising and marketing on Facebook for many years. And МАМА МАНАНА has placed 9 of ads on the Facebook platform in the last month. In the past few years,МАМА МАНАНА has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for МАМА МАНАНА on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for МАМА МАНАНА. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from МАМА МАНАНА.


1.МАМА МАНАНА Top 3 Ads Basic Understanding

   top1  top2  top3
Page Categories  Georgian Restaurant  Georgian Restaurant  Georgian Restaurant
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

МАМА МАНАНА Marketing Objectives Analysis: 

МАМА МАНАНА has been operating in Georgian Restaurant for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. МАМА МАНАНА best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.МАМА МАНАНА Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Мама Манана Харківська  Мама Манана Харківська Photos from МАМА МАНАНА's post 
Ad Copy Text  no setting  #STAYATHOME ⠀ З 18 березня Мама Манана Харківська закриваєть...  -
Link Description  Гайз, ви ж вдома? От і правильно! Круті серіали вам у компанію. А ще сюрприз від мене! ⠀ ТОП-5 моїх найулюбленіших: «Озарк», «Нарко», «Кохання, смерть і роботи», «Sex education” та «Новий папа». І не дякуй! А які ти порадиш? ⠀ Але пам’ятай, що доставка сама себе не замовить  #STAYATHOME ⠀ З 18 березня Мама Манана Харківська закривається на карантин. ⠀ Нині важливо бути обережними та цінувати кожного, хто працює у нашій команді та кожного з вас! ⠀ Бережи себе та своїх рідних! Пам’ятай, що працює доставка. При будь-якому замовленні, отримай торт Багратіоні у подарунок ❤️  N/A
Website Link
Text Word Count 0  537  772
Like 0  80  23

МАМА МАНАНА Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. МАМА МАНАНА Top 1 ads got 0 likes. МАМА МАНАНА uses a sentence with the finishing touch title: “Мама Манана Харківська”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. МАМА МАНАНА shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. МАМА МАНАНА should continue to optimize the ad content.

3.МАМА МАНАНА Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Carousel
Ad Time   2020-03-20-2020-03-21  2020-03-18-2020-03-18  2019-04-22-2019-04-25
Landing Page Link,%22actor_id%22:346642772570631,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1584644499,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B641880939713478%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:346642772570631,%22page_id%22:346642772570631,%22post_id%22:641880939713478,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=Cl-R

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by МАМА МАНАНА are successful.

МАМА МАНАНА Creative Analysis: 

МАМА МАНАНА placed a Image ad in 2020-03-20-2020-03-21, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.МАМА МАНАНА Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  Ukraine
Language  Ukrainian  Ukrainian  Portuguese

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

МАМА МАНАНА has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.МАМА МАНАНА Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-03-20-2020-03-21  2020-03-18-2020-03-18  2019-04-22-2019-04-25
During  2 days  1 days 4 days 
Like  0  80  23
Share  0  8  1
Comment  0  1  0

Advertising effectiveness is a direct manifestation of advertising. МАМА МАНАНА ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 2 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for МАМА МАНАНА, helping МАМА МАНАНА to grasp the ad data more clearly.