Top Ads on ЛУН
ЛУН Background Introduction:
ЛУН — найбільший в Україні пошуковик житла. Шукаєш квартиру? Перевір на ЛУН!
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
ЛУН has been advertising and marketing on Facebook for many years. And ЛУН has placed 50 of ads on the Facebook platform in the last month. In the past few years,ЛУН has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for ЛУН on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for ЛУН. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from ЛУН.
1.ЛУН Top 3 Ads Basic Understanding
ЛУН Marketing Objectives Analysis:
ЛУН has been operating in Website for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. ЛУН best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.ЛУН Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
|Ad Headline||Anton Odaryuk||Новобудови у розстрочку на ЛУН||ÐÐ ÐÑÑÑÐµÑÐºÐ¾ ÐÑÐ´Ð·Ð°Ð¼ÑÐµ Ð²ÑÐ´ 584 ÑÐ¸Ñ. Ð³ÑÐ½|
|Ad Copy Text||Записуйся на перегляд через ЛУН: це просто і економить ...||Знімати квартиру із сусідами — весело до певного часу....||Просто, як фіть-фіть-шпуньк: 1. Знаходь ідеальну новобуд...|
|Text Word Count||285||385||281|
ЛУН Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. ЛУН Top 1 ads got 0 likes. ЛУН uses a sentence with the finishing touch title: “Anton Odaryuk”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. ЛУН shared 285 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. ЛУН should continue to optimize the ad content.
3.ЛУН Top 3 Ads Creative Selection
|Landing Page Link||https://lun.ua/uk/%D0%B6%D0%BA-continent-ray-%D0%B1%D1%83%D1%87%D0%B0?utm_source=facebook&utm_medium=cpc&utm_campaign=FB_DRA_Kiev_%D0%9D%D0%BE%D0%B2%D0%BE%D1%81%D1%82%D1%80%D0%BE%D0%B9%D0%BA%D0%B8_Top_Geo_ukr&utm_content=Catalogue_appointment_plashka-appointment&utm_term=need_dra_top90d_has-appointment&fbclid=IwAR3BKeFxtZVm-tzMSM67xbh35zIBDGCA9qM40yWaea26v4bzwpGKq4BYqsk||https://www.facebook.com/lun.ua/videos/174181034033473/||https://lun.ua/uk/%D0%B6%D0%BA-%D0%BC%D1%96%D1%81%D1%82%D0%B5%D1%87%D0%BA%D0%BE-%D0%BF%D1%96%D0%B4%D0%B7%D0%B0%D0%BC%D1%87%D0%B5-%D0%BB%D1%8C%D0%B2%D1%96%D0%B2?utm_source=facebook&utm_medium=cpc&utm_campaign=FB_DRA_Lvov_%D0%9D%D0%BE%D0%B2%D0%BE%D1%81%D1%82%D1%80%D0%BE%D0%B9%D0%BA%D0%B8_Top_Geo_ukr&utm_content=Catalogue_prosto_plashka-ramka&utm_term=need_dra_top90d&fbclid=IwAR0L4MRzGP9AkgMxmCze-SoRJoMecP1bgTgv0kUsfMSu2LNaZEhZolrUtno|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by ЛУН are successful.
ЛУН Creative Analysis:
ЛУН placed a Carousel ad in 2020-05-27-2020-06-20, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.ЛУН Top 3 Ads Audience Analysis:
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
ЛУН has the best conversion in N/A, and can advertise more in N/A in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.ЛУН Top 3 Ads Performance Display
|During||25 days||22 days||20 days|
Advertising effectiveness is a direct manifestation of advertising. ЛУН ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 25 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for ЛУН, helping ЛУН to grasp the ad data more clearly.