Top Ads on Записки русского путешественника

Записки русского путешественника Background Introduction:

Фабрика уникальных экскурсий! РТО 020505

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Записки русского путешественника has been advertising and marketing on Facebook for many years. And Записки русского путешественника has placed 7 of ads on the Facebook platform in the last month. In the past few years,Записки русского путешественника has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Записки русского путешественника on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Записки русского путешественника. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Записки русского путешественника.

BigSpy

1.Записки русского путешественника Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Записки русского путешественника  Записки русского путешественника  Записки русского путешественника
Page Categories  Bus Tour Agency  Bus Tour Agency  Bus Tour Agency
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Записки русского путешественника Marketing Objectives Analysis: 

Записки русского путешественника has been operating in Bus Tour Agency for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Записки русского путешественника best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Записки русского путешественника Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Экскурсия с Никитой Брусиловским: Александров-Юрьев-Польский-мёд  Тур "Усадьбы Смоленщины": Хмелита-Смоленск-Талашкино-Алексино Уникальная пешеходная экскурсия с посещением особняка Зимина! 
Ad Copy Text  -  -  Друзья, это необыкновенная история! В Москве, в Дегтярн...
Link Description  May 3 7:30 AM · Записки русского путешественника  May 9 - May 11 · Записки русского путешественника  Apr 21 11:50 AM · Записки русского путешественника
Website Link  etk-mechta.timepad.ru  www.rus-traveller.ru  www.rus-traveller.ru
CTA  BUY_TICKETS  BUY_TICKETS  BUY_TICKETS
Text Word Count 1061  1299  1692
Like 4  14  4

Записки русского путешественника Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Записки русского путешественника Top 1 ads got 4 likes. Записки русского путешественника uses a sentence with the finishing touch title: “Экскурсия с Никитой Брусиловским: Александров-Юрьев-Польский-мёд”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Записки русского путешественника shared 1061 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is BUY_TICKETS.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Записки русского путешественника should continue to optimize the ad content.

3.Записки русского путешественника Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2019-04-13-2019-04-20  2019-04-10-2019-04-20  2019-04-13-2019-04-14
Landing Page Link  https://etk-mechta.timepad.ru/event/950565/  https://www.rus-traveller.ru/ocharovanie-smolenskix-usadeb   https://www.rus-traveller.ru/osobnyak-zimina

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Записки русского путешественника are successful.

Записки русского путешественника Creative Analysis: 

Записки русского путешественника placed a Image ad in 2019-04-13-2019-04-20, and got 4 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Записки русского путешественника Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  Russian  Russian  Russian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Записки русского путешественника has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Записки русского путешественника Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-04-13-2019-04-20  2019-04-10-2019-04-20  2019-04-13-2019-04-14
During  8 days  11 days 2 days 
Like  4  14  4
Share  0  1  1
Comment  0  0  1

Advertising effectiveness is a direct manifestation of advertising. Записки русского путешественника ‘s Top 1 ad received 4 likes, 0 shares, 0 comments in just 8 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Записки русского путешественника, helping Записки русского путешественника to grasp the ad data more clearly.