Top Ads on Город Москва

Город Москва Background Introduction:

Официальное сообщество города Москвы в Facebook

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Город Москва has been advertising and marketing on Facebook for many years. And Город Москва has placed 46 of ads on the Facebook platform in the last month. In the past few years,Город Москва has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Город Москва on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Город Москва. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Город Москва.

BigSpy

1.Город Москва Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Город Москва  Город Москва  Город Москва
Page Categories  Government Organization  Government Organization  Government Organization
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Город Москва Marketing Objectives Analysis: 

Город Москва has been operating in Government Organization for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Город Москва best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Город Москва Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Ваш дом - ваш участок  Выбираем онлайн Ваш выбор – электронный 
Ad Copy Text  -  Примите участие в общероссийском голосовании с телефо...  -
Link Description  1 июля пройдет всероссийское голосование по вопросу одобрения поправок в Конституцию. Москвичи смогут проголосовать любым удобным способом: дома, на участке (выбр....  1 июля пройдет всероссийское голосование по вопросу одобрения поправок в Конституцию. Москвичи смогут проголосовать любым удобным способом: дома, на участке (выбр....  1 июля пройдет всероссийское голосование по вопросу одобрения поправок в Конституцию. Москвичи смогут проголосовать любым удобным способом: дома, на участке (выбр....
Website Link  mos.ru  www.mos.ru  www.mos.ru
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 166  132  163
Like 59  888  873

Город Москва Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Город Москва Top 1 ads got 59 likes. Город Москва uses a sentence with the finishing touch title: “Ваш дом - ваш участок”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Город Москва shared 166 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Город Москва should continue to optimize the ad content.

3.Город Москва Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-15-2020-06-18  2020-06-10-2020-06-18  2020-06-10-2020-06-17
Landing Page Link  https://www.mos.ru/city/projects/vote2020/?utm_source=facebook&utm_medium=cpc&utm_campaign=BlokK11_28&fbclid=IwAR2ToaIO0_R5GD79J9RHaJ_e2KxAYeGENYaBeZi2rihxVIC5KxHB9Lwaz5M  https://www.mos.ru/city/projects/vote2020/?utm_source=facebook&utm_medium=cpc&utm_campaign=BlokK11_10   https://www.mos.ru/city/projects/vote2020/?utm_source=facebook&utm_medium=cpc&utm_campaign=BlokK11_12

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Город Москва are successful.

Город Москва Creative Analysis: 

Город Москва placed a Image ad in 2020-06-15-2020-06-18, and got 59 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Город Москва Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  Russian  Russian  Russian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Город Москва has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Город Москва Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-15-2020-06-18  2020-06-10-2020-06-18  2020-06-10-2020-06-17
During  4 days  9 days 8 days 
Like  59  888  873
Share  8  154  139
Comment  20  279  295

Advertising effectiveness is a direct manifestation of advertising. Город Москва ‘s Top 1 ad received 59 likes, 8 shares, 20 comments in just 4 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Город Москва, helping Город Москва to grasp the ad data more clearly.