Top Ads on ВЗГЛЯД.РУ

ВЗГЛЯД.РУ Background Introduction:

О самом важном и интересном, что произошло в стране и в мире к этой минуте

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

ВЗГЛЯД.РУ has been advertising and marketing on Facebook for many years. And ВЗГЛЯД.РУ has placed 37 of ads on the Facebook platform in the last month. In the past few years,ВЗГЛЯД.РУ has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for ВЗГЛЯД.РУ on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for ВЗГЛЯД.РУ. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from ВЗГЛЯД.РУ.

BigSpy

1.ВЗГЛЯД.РУ Top 3 Ads Basic Understanding

   top1  top2  top3
Name  ВЗГЛЯД.РУ  ВЗГЛЯД.РУ  ВЗГЛЯД.РУ
Page Categories  News & Media Website  News & Media Website  TV Channel
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

ВЗГЛЯД.РУ Marketing Objectives Analysis: 

ВЗГЛЯД.РУ has been operating in News & Media Website for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. ВЗГЛЯД.РУ best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.ВЗГЛЯД.РУ Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Насколько опасно таяние вечной мерзлоты?  Выяснилось, у кого формируется иммунитет к коронавирусу Цифровая борьба с вирусом 
Ad Copy Text  Чем опасно для человечества таяние вечной мерзлоты?  -  Российские вузы присоединятся к молодежному хакатону ...
Link Description  Экс-боевик ИГ признался в работе на спецслужбы Британии против России  Продолжительный и сильный иммунитет от коронавируса формируется только у 7-8% переболевших, сообщила доктор биологических наук, профессор Школы системной биологии...  «При всех личных амбициях, ученые всего мира активно обмениваются информацией. Есть что рассказать и российским разработчикам. Не только про искусственный интелл....
Website Link  vz.ru  vz.ru  vz.ru
CTA      
Text Word Count 95  103  112
Like 139  100  0

ВЗГЛЯД.РУ Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. ВЗГЛЯД.РУ Top 1 ads got 139 likes. ВЗГЛЯД.РУ uses a sentence with the finishing touch title: “Насколько опасно таяние вечной мерзлоты?”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. ВЗГЛЯД.РУ shared 95 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. ВЗГЛЯД.РУ should continue to optimize the ad content.

3.ВЗГЛЯД.РУ Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-07-2020-06-09  2020-05-11-2020-05-12  2020-04-12-2020-04-25
Landing Page Link  https://vz.ru/question/2020/6/5/1043470.html?fbclid=IwAR2OK6jCyN6khCDMpysZRKZzR--fkDv1iMXHVoSyc-HWP98sCqJwODDwBG0  https://vz.ru/news/2020/5/12/1038825.html   https://vz.ru/news/2020/4/8/1033158.html?fbclid=IwAR343_7fM_TeCW-ut6kxlbEt7nhV2ZqtCEc-AWpnRtUrBHFqv_lbHG7EP_c

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by ВЗГЛЯД.РУ are successful.

ВЗГЛЯД.РУ Creative Analysis: 

ВЗГЛЯД.РУ placed a Image ad in 2020-06-07-2020-06-09, and got 139 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.ВЗГЛЯД.РУ Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Moldavia  Armenia  N/A
Language  Russian  Russian  Russian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

ВЗГЛЯД.РУ has the best conversion in Moldavia, and can advertise more in Moldavia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.ВЗГЛЯД.РУ Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-07-2020-06-09  2020-05-11-2020-05-12  2020-04-12-2020-04-25
During  3 days  2 days 14 days 
Like  139  100  0
Share  68  83  0
Comment  18  8  0

Advertising effectiveness is a direct manifestation of advertising. ВЗГЛЯД.РУ ‘s Top 1 ad received 139 likes, 68 shares, 18 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for ВЗГЛЯД.РУ, helping ВЗГЛЯД.РУ to grasp the ad data more clearly.