Top Ads on Ботанический сад МГУ «Аптекарский огород»

Ботанический сад МГУ «Аптекарский огород» Background Introduction:

Ботанический сад МГУ «Аптекарский огород». Старейший ботанический сад России. Проспект Мира, дом 26, стр-е 1 +7 (495) 680-58-80, info@hortus.ru

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Ботанический сад МГУ «Аптекарский огород» has been advertising and marketing on Facebook for many years. And Ботанический сад МГУ «Аптекарский огород» has placed 29 of ads on the Facebook platform in the last month. In the past few years,Ботанический сад МГУ «Аптекарский огород» has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Ботанический сад МГУ «Аптекарский огород» on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Ботанический сад МГУ «Аптекарский огород». BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Ботанический сад МГУ «Аптекарский огород».

BigSpy

1.Ботанический сад МГУ «Аптекарский огород» Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Ботанический сад МГУ «Аптекарский огород»  Ботанический сад МГУ «Аптекарский огород»  Ботанический сад МГУ «Аптекарский огород»
Page Categories  Botanical Garden  Botanical Garden  Botanical Garden
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  N/A  N/A

Ботанический сад МГУ «Аптекарский огород» Marketing Objectives Analysis: 

Ботанический сад МГУ «Аптекарский огород» has been operating in Botanical Garden for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Ботанический сад МГУ «Аптекарский огород» best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Ботанический сад МГУ «Аптекарский огород» Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Ботанический сад МГУ «Аптекарский огород»  Концерт "Моцарт Драйв" под открытым небом Концерт группы "Маша и Медведи" 
Ad Copy Text  -  Шедевры классической музыки в ярких рок-аранжировках -...  -
Link Description  N/A  19 мая в 20:00  18 мая в 20:00
Website Link  bit.ly  hortus.edinoepole.ru  hortus.edinoepole.ru
CTA  SHOP_NOW  LEARN_MORE  LEARN_MORE
Text Word Count 513  1343  2124
Like 86  479  55

Ботанический сад МГУ «Аптекарский огород» Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Ботанический сад МГУ «Аптекарский огород» Top 1 ads got 86 likes. Ботанический сад МГУ «Аптекарский огород» uses a sentence with the finishing touch title: “Ботанический сад МГУ «Аптекарский огород»”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Ботанический сад МГУ «Аптекарский огород» shared 513 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Ботанический сад МГУ «Аптекарский огород» should continue to optimize the ad content.

3.Ботанический сад МГУ «Аптекарский огород» Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Video
Ad Time   2020-02-16-2020-02-16  2019-04-03-2019-05-06  2019-04-03-2019-05-06
Landing Page Link  https://hortus.ru/concerts/14-marta-v-2000-tantsui-electronic-live-konczert-v-oranzheree.html?utm_source=facebook.com&utm_medium=post-boosting&utm_campaign=14-marta-v-2000-tantsui&fbclid=IwAR3O_Bn4vN6MjYl-uflm4LPUgP2AcW_k_WX86Am05PBvymn3yuTK2j82Kbs  https://hortus.edinoepole.ru/widget/events/309/event_seats   https://hortus.edinoepole.ru/api/v1/events/311/event_seats

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Ботанический сад МГУ «Аптекарский огород» are successful.

Ботанический сад МГУ «Аптекарский огород» Creative Analysis: 

Ботанический сад МГУ «Аптекарский огород» placed a Video ad in 2020-02-16-2020-02-16, and got 86 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Ботанический сад МГУ «Аптекарский огород» Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  Russian  Russian  Russian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Ботанический сад МГУ «Аптекарский огород» has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Ботанический сад МГУ «Аптекарский огород» Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-02-16-2020-02-16  2019-04-03-2019-05-06  2019-04-03-2019-05-06
During  1 days  34 days 34 days 
Like  86  479  55
Share  5  69  6
Comment  0  3  4

Advertising effectiveness is a direct manifestation of advertising. Ботанический сад МГУ «Аптекарский огород» ‘s Top 1 ad received 86 likes, 5 shares, 0 comments in just 1 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Ботанический сад МГУ «Аптекарский огород», helping Ботанический сад МГУ «Аптекарский огород» to grasp the ad data more clearly.