Top Ads on ΟΠΑΠ

ΟΠΑΠ Background Introduction:

Καλώς ήρθατε στην επίσημη σελίδα της ΟΠΑΠ Α.Ε στο Facebook! http://www.opap.gr http://www.youtube.com/opapsa https://instagram.com/instaopap/

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

ΟΠΑΠ has been advertising and marketing on Facebook for many years. And ΟΠΑΠ has placed 517 of ads on the Facebook platform in the last month. In the past few years,ΟΠΑΠ has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for ΟΠΑΠ on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for ΟΠΑΠ. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from ΟΠΑΠ.

BigSpy

1.ΟΠΑΠ Top 3 Ads Basic Understanding

   top1  top2  top3
Name  ΟΠΑΠ  ΟΠΑΠ  ΟΠΑΠ
Page Categories  Company  Company  Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

ΟΠΑΠ Marketing Objectives Analysis: 

ΟΠΑΠ has been operating in Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. ΟΠΑΠ best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.ΟΠΑΠ Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  ΚΑΤΑΘΕΣΗ ΔΕΛΤΙΟΥ  ΚΑΤΑΘΕΣΗ ΔΕΛΤΙΟΥ ΚΑΤΑΘΕΣΗ ΔΕΛΤΙΟΥ 
Ad Copy Text  -  -  -
Link Description  Το Τζόκερ είναι τώρα και online. Κάνε την εγγραφή και ταυτοποίησή σου στο κατάστημα ΟΠΑΠ μέσα σε λίγα λεπτά ή μπες στο tzoker.gr!  Το Τζόκερ είναι τώρα και online. Κάνε την εγγραφή και ταυτοποίησή σου στο κατάστημα ΟΠΑΠ μέσα σε λίγα λεπτά ή μπες στο tzoker.gr!  Το Τζόκερ είναι τώρα και online. Κάνε την εγγραφή και ταυτοποίησή σου στο κατάστημα ΟΠΑΠ μέσα σε λίγα λεπτά ή μπες στο tzoker.gr!
Website Link  tzoker.opap.gr  tzoker.opap.gr  tzoker.opap.gr
CTA  SIGN_UP  SIGN_UP  SIGN_UP
Text Word Count 113  113  113
Like 12  2  133

ΟΠΑΠ Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. ΟΠΑΠ Top 1 ads got 12 likes. ΟΠΑΠ uses a sentence with the finishing touch title: “ΚΑΤΑΘΕΣΗ ΔΕΛΤΙΟΥ”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. ΟΠΑΠ shared 113 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SIGN_UP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. ΟΠΑΠ should continue to optimize the ad content.

3.ΟΠΑΠ Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-16-2020-06-18  2020-06-16-2020-06-18  2020-06-16-2020-06-18
Landing Page Link  https://tzoker.opap.gr/el/?openRegistrationModal&utm_source=facebook&utm_medium=cpc&utm_campaign=website_conversions&utm_term=jackpot1.50m_180620  https://tzoker.opap.gr/el/?openRegistrationModal&utm_source=facebook&utm_medium=cpc&utm_campaign=website_conversions_lookalikes&utm_term=jackpot1.50m_180620   https://tzoker.opap.gr/el/?openRegistrationModal

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by ΟΠΑΠ are successful.

ΟΠΑΠ Creative Analysis: 

ΟΠΑΠ placed a Image ad in 2020-06-16-2020-06-18, and got 12 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.ΟΠΑΠ Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Greece  Greece  Greece
Language  Greek  Greek  Greek

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

ΟΠΑΠ has the best conversion in Greece, and can advertise more in Greece in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.ΟΠΑΠ Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-16-2020-06-18  2020-06-16-2020-06-18  2020-06-16-2020-06-18
During  3 days  3 days 3 days 
Like  12  2  133
Share  0  0  3
Comment  0  0  5

Advertising effectiveness is a direct manifestation of advertising. ΟΠΑΠ ‘s Top 1 ad received 12 likes, 0 shares, 0 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for ΟΠΑΠ, helping ΟΠΑΠ to grasp the ad data more clearly.