Top Ads on Žurnal24

Žurnal24 Background Introduction:

Vedno sveže novice, ki jih ne boste našli nikjer drugje.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Žurnal24 has been advertising and marketing on Facebook for many years. And Žurnal24 has placed 117 of ads on the Facebook platform in the last month. In the past few years,Žurnal24 has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Žurnal24 on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Žurnal24. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Žurnal24.

BigSpy

1.Žurnal24 Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Žurnal24  Žurnal24  Žurnal24
Page Categories  Broadcasting & Media Production Company  Broadcasting & Media Production Company  Broadcasting & Media Production Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Žurnal24 Marketing Objectives Analysis: 

Žurnal24 has been operating in Broadcasting & Media Production Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Žurnal24 best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Žurnal24 Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Novi zapleti: Morali boste preveriti, če ponudniki bone sploh lahko sprejmejo  Vozniki, pozor! Časa imate le še tri dni. Ko točite gorivo, se teh črpalk izogibajte v velikem loku 
Ad Copy Text  Samo v soški dolini je 4.600 turističnih postelj, ki jih ne bo mogoče koristiti z boni!  Pozor, le še do petka imate čas! Ne pozabite na to.  Kako pogosto točite pri njih? Še veste ne, da vas 'lupijo'!
Link Description  V veljavo kmalu stopajo turistični boni, ki jih bomo lahko porabili za nočitev ali nočitev z zajtrkom. A sobodajalci opozarjajo, da so jih na ministrstvu z zakonom postavili v neenakovreden položaj, saj marsikdo od njih ni upravičen do sprejemanja bonov.  Zaradi razglasitve epidemije je vlada sprejela odlok začasni prepovedi izvajanja tehničnih pregledov in drugih postopkov v zvezi z registracijo motornih vozil ter dela v tahografskih delavnicah, s katerim se je veljavnost prometnih dovoljenj, vključno z zavarovanjem motornih vozil, podaljšala do 19. junija 2020.  Zaradi visokih padcev cen nafte na svetovnih borzah so posledično upadle tudi cene naftnih derivatov. Že več tednov je tako vladno regulirana cena pogonskega dizla in 95-oktanskega bencina na črpalkah izven avtocest zaokrožena na evro na liter. Naftni trgovci pa lahko ceno za ta dva energenta na avtocestnem obroču določajo po svoje, kar je v teh dneh še posebej opazno.
Website Link  www.zurnal24.si  www.zurnal24.si  www.zurnal24.si
CTA  LEARN_MORE  LEARN_MORE  
Text Word Count 90  53  61
Like 52  120  150

Žurnal24 Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Žurnal24 Top 1 ads got 52 likes. Žurnal24 uses a sentence with the finishing touch title: “Novi zapleti: Morali boste preveriti, če ponudniki bone sploh lahko sprejmejo”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Žurnal24 shared 90 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Žurnal24 should continue to optimize the ad content.

3.Žurnal24 Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-11-2020-06-18  2020-06-15-2020-06-18  2020-06-05-2020-06-18
Landing Page Link  https://www.zurnal24.si/slovenija/novi-zapleti-v-zvezi-s-turisticnimi-boni-morali-boste-preveriti-ce-jih-ponudniki-sploh-lahko-sprejmejo-348454?fbclid=IwAR1hcgsOB4GSe9t1fEam1eH3HeiuiHS5_sN8BZ3E1zClfV4wvLNEtMiKmsY  https://www.zurnal24.si/avto/le-se-tri-dni-za-tehnicni-pregled-in-registracijo-348627   https://www.zurnal24.si/avto/v-teh-dneh-je-mogoce-z-izbiro-bencinske-crpalke-prihraniti-vsaj-za-kavo-348063?fbclid=IwAR0PtK00W_xdGIkUvXNrS4GHxYVz0L5u8tx68dPT8KlkTTnMxsb1V5CORfA

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Žurnal24 are successful.

Žurnal24 Creative Analysis: 

Žurnal24 placed a Image ad in 2020-06-11-2020-06-18, and got 52 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Žurnal24 Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Bosnia Hercegovina  Slovenia
Language  Slovenian  Slovenian  Slovenian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Žurnal24 has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Žurnal24 Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-11-2020-06-18  2020-06-15-2020-06-18  2020-06-05-2020-06-18
During  8 days  4 days 14 days 
Like  52  120  150
Share  31  111  108
Comment  51  24  39

Advertising effectiveness is a direct manifestation of advertising. Žurnal24 ‘s Top 1 ad received 52 likes, 31 shares, 51 comments in just 8 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Žurnal24, helping Žurnal24 to grasp the ad data more clearly.