Top Ads on Żywiec

Żywiec Background Introduction:

Żywiec. Chce się Ż od 160 lat

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Żywiec has been advertising and marketing on Facebook for many years. And Żywiec has placed 95 of ads on the Facebook platform in the last month. In the past few years,Żywiec has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Żywiec on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Żywiec. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Żywiec.

BigSpy

1.Żywiec Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Żywiec  Żywiec  Żywiec
Page Categories  Food & Beverage Company  Food & Beverage Company  Food & Beverage Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Żywiec Marketing Objectives Analysis: 

Żywiec has been operating in Food & Beverage Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Żywiec best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Żywiec Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Koncert Krzysztofa Zalewskiego – przygotowania  Żywiec Żywiec Zdrój 
Ad Copy Text  Całkiem niedawno w samym sercu przepięknego Żywieckiego Parku Krajobrazowym odbyło się niecodzi...  Codziennie do wygrania 10 000 zł i 1528 innych nagród. Weź udział i zyskaj kolejny powód do rad...  Pruję do Was z SUPER NOWOŚCIĄ! Oto Żywiec Zdrój z nutą owoców ZERO CUKRU!! Bohatersko rozpraw...
Link Description  N/A  N/A  N/A
Website Link  www.facebook.com  zywiec.com.pl  www.facebook.com
CTA    LEARN_MORE  
Text Word Count 613  111  277
Like 263  374  417

Żywiec Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Żywiec Top 1 ads got 263 likes. Żywiec uses a sentence with the finishing touch title: “Koncert Krzysztofa Zalewskiego – przygotowania”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Żywiec shared 613 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Żywiec should continue to optimize the ad content.

3.Żywiec Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-06-15-2020-06-20  2020-06-09-2020-06-19  2020-06-04-2020-06-18
Landing Page Link  https://www.facebook.com/zywiec.zdroj/videos/268985594455584/  https://zywiec.com.pl/bramka.html?fbclid=IwAR1NXkMLtDD17JCuogzXNWctIo53DWOJ07oLFv4DsWiGqNg7aPh4x3sxhDg   https://www.facebook.com/zywiec.zdroj/videos/858098874711458/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Żywiec are successful.

Żywiec Creative Analysis: 

Żywiec placed a Video ad in 2020-06-15-2020-06-20, and got 263 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Żywiec Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Poland  Poland  Poland
Language  Polish  Polish  Polish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Żywiec has the best conversion in Poland, and can advertise more in Poland in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Żywiec Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-15-2020-06-20  2020-06-09-2020-06-19  2020-06-04-2020-06-18
During  6 days  11 days 15 days 
Like  263  374  417
Share  11  11  10
Comment  1  23  88

Advertising effectiveness is a direct manifestation of advertising. Żywiec ‘s Top 1 ad received 263 likes, 11 shares, 1 comments in just 6 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Żywiec, helping Żywiec to grasp the ad data more clearly.