Top Ads on Żubr

Żubr Background Introduction:

Wszystkie materiały są przeznaczone jedynie dla osób dorosłych powyżej 18 roku życia, nie należy ich przekazywać ani udostępniać osobom poniżej 18 lat.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Żubr has been advertising and marketing on Facebook for many years. And Żubr has placed 46 of ads on the Facebook platform in the last month. In the past few years,Żubr has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Żubr on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Żubr. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Żubr.

BigSpy

1.Żubr Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Żubr  Żubr  Żubr
Page Categories  Product/Service  Product/Service  Product/Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Żubr Marketing Objectives Analysis: 

Żubr has been operating in Product/Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Żubr best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Żubr Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Żubr  Żubr Żubr 
Ad Copy Text  Przy Dwóch Szybkich Żubrach nie ma się co czaić.  Słońce zachodzi, Dwa Szybkie Żubry wchodzą.  Dwa Szybkie Żubry jak się patrzy.
Link Description  Przy Dwóch Szybkich Żubrach nie ma się co czaić.  Słońce zachodzi, Dwa Szybkie Żubry wchodzą.  Dwa Szybkie Żubry jak się patrzy.
Website Link  www.facebook.com  www.facebook.com  www.facebook.com
CTA      
Text Word Count 52  47  35
Like 2985  4267  2827

Żubr Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Żubr Top 1 ads got 2985 likes. Żubr uses a sentence with the finishing touch title: “Żubr”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Żubr shared 52 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Żubr should continue to optimize the ad content.

3.Żubr Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-08-2020-06-15  2020-06-01-2020-06-08  2020-05-24-2020-05-31
Landing Page Link  https://www.facebook.com/zubr/?refid=28&_ft_=adid.6189651166005:qid.6836301035983377770:mf_story_key.2712851097036423002:is_sponsored.1:ei.AI@AQI5z4UJJpwotEqzPuDkp_lbuhmSUxde7CIo6WQ0BzYRSfomfpmskNvl4iXSeEzonUUT9t_kLGHXXaRsJ0t3SyuP:top_level_post_id.3697821393566376:content_owner_id_new.145007725514445:page_id.145007725514445:src.22:photo_id.3697820610233121:story_location.5:story_attachment_style.photo:view_time.1591699718:filter.h_nor:tds_flgs.3:actrs.145007725514445:page_insights.%7B%22145007725514445%22:%7B%22page_id%22:145007725514445,%22page_id_type%22:%22page%22,%22actor_id%22:145007725514445,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1591697887,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B3697821393566376%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:145007725514445,%22page_id%22:145007725514445,%22post_id%22:3697821393566376,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=Cl-R  https://www.facebook.com/145007725514445/posts/3677147192300463/   https://www.facebook.com/zubr/?refid=28&_ft_=adid.6186590425605:qid.6831838818212138788:mf_story_key.-5625778942702949463:is_sponsored.1:ei.AI@AQLVWKjzgUW_G16siokMj4KheAJLw2d2wVZ6Y3REw0YEE1EP6aPP_TaqclLdj5V4Zu217DRtaQysnS8Eqksijo8r:top_level_post_id.3658101980871651:content_owner_id_new.145007725514445:page_id.145007725514445:src.22:photo_id.3658101377538378:story_location.5:story_attachment_style.photo:view_time.1590661428:filter.h_nor:tds_flgs.3:actrs.145007725514445:page_insights.%7B%22145007725514445%22:%7B%22page_id%22:145007725514445,%22page_id_type%22:%22page%22,%22actor_id%22:145007725514445,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1590422061,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B3658101980871651%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:145007725514445,%22page_id%22:145007725514445,%22post_id%22:3658101980871651,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=C-R

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Żubr are successful.

Żubr Creative Analysis: 

Żubr placed a Image ad in 2020-06-08-2020-06-15, and got 2985 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Żubr Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Poland  Poland  Poland
Language  Polish  Polish  Polish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Żubr has the best conversion in Poland, and can advertise more in Poland in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Żubr Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-08-2020-06-15  2020-06-01-2020-06-08  2020-05-24-2020-05-31
During  8 days  8 days 8 days 
Like  2985  4267  2827
Share  151  200  144
Comment  186  240  155

Advertising effectiveness is a direct manifestation of advertising. Żubr ‘s Top 1 ad received 2985 likes, 151 shares, 186 comments in just 8 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Żubr, helping Żubr to grasp the ad data more clearly.