Top Ads on Österreichische Bundesbahnen (ÖBB)

Österreichische Bundesbahnen (ÖBB) Background Introduction:

Willkommen auf der offiziellen Facebook Page der ÖBB. Öffnungszeiten täglich 7:00 - 20:00 Uhr

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Österreichische Bundesbahnen (ÖBB) has been advertising and marketing on Facebook for many years. And Österreichische Bundesbahnen (ÖBB) has placed 30 of ads on the Facebook platform in the last month. In the past few years,Österreichische Bundesbahnen (ÖBB) has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Österreichische Bundesbahnen (ÖBB) on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Österreichische Bundesbahnen (ÖBB). BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Österreichische Bundesbahnen (ÖBB).

BigSpy

1.Österreichische Bundesbahnen (ÖBB) Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Österreichische Bundesbahnen (ÖBB)  Österreichische Bundesbahnen (ÖBB)  Österreichische Bundesbahnen (ÖBB)
Page Categories  Railroad Company  Railroad Company  Railroad Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Österreichische Bundesbahnen (ÖBB) Marketing Objectives Analysis: 

Österreichische Bundesbahnen (ÖBB) has been operating in Railroad Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Österreichische Bundesbahnen (ÖBB) best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Österreichische Bundesbahnen (ÖBB) Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Österreichische Bundesbahnen (ÖBB)  Jetzt informieren & bewerben Jetzt informieren & bewerben 
Ad Copy Text  Der Bahnhofsgreißler hat wieder geöffnet! Euer Nahversorger am Bahnhof bietet Lebensmittel und ver...  Wir bringen Fahrgäste & Güter auch in schweren Zeiten sicher ans Ziel und helfen so, das System am...  Wir bringen Fahrgäste & Güter auch in schweren Zeiten sicher ans Ziel und helfen so, das System am...
Link Description  Der Bahnhofsgreißler hat wieder geöffnet! Euer Nahversorger am Bahnhof bietet Lebensmittel und verschiedenste Produkte für den täglichen Bedarf. Ebenfalls erhältlich: ÖBB-Fahrkarten und Verbundtickets. Die Öffnungszeiten sind: Montag bis Freitag: 07:00-17:00 Uhr. Samstag, Sonntag und Feiertag: geschlossen. Wir freuen uns auf euren Besuch!    
Website Link  www.facebook.com  nasicher.at  nasicher.at
CTA    LEARN_MORE  LEARN_MORE
Text Word Count 350  337  337
Like 1  4  3

Österreichische Bundesbahnen (ÖBB) Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Österreichische Bundesbahnen (ÖBB) Top 1 ads got 1 likes. Österreichische Bundesbahnen (ÖBB) uses a sentence with the finishing touch title: “Österreichische Bundesbahnen (ÖBB)”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Österreichische Bundesbahnen (ÖBB) shared 350 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Österreichische Bundesbahnen (ÖBB) should continue to optimize the ad content.

3.Österreichische Bundesbahnen (ÖBB) Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-05-2020-06-08  2020-04-27-2020-05-23  2020-04-27-2020-05-23
Landing Page Link  https://www.facebook.com/unsereOEBB/?refid=28&_ft_=adid.6192223722778:qid.6836189529990305921:mf_story_key.-1091469810980784597:is_sponsored.1:ei.AI@AQIMVXTy2dwIgNnLV7zC9Zn5e3PX_qgJthzlHlvsqSf2adNZ8Q0_b6t5Hd6XxmUx95vNzaMsG2OnVdUJwcPkKz4B:top_level_post_id.3547416638621074:content_owner_id_new.146871548675617:page_id.146871548675617:src.22:photo_id.3547416638621074:story_location.5:story_attachment_style.photo:view_time.1591674240:filter.h_nor:tds_flgs.3:actrs.146871548675617:page_insights.%7B%22146871548675617%22:%7B%22page_id%22:146871548675617,%22page_id_type%22:%22page%22,%22actor_id%22:146871548675617,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntPhotoUploadBatchNodeBasedEdgeStory%22,%22post_context%22:%7B%22object_fbtype%22:22,%22publish_time%22:1591369901,%22story_name%22:%22EntPhotoUploadBatchNodeBasedEdgeStory%22,%22story_fbid%22:%5B3547416638621074%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:146871548675617,%22page_id%22:146871548675617,%22post_id%22:0,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=~-R  https://nasicher.at/?fbclid=IwAR1-180mQ1UIg2kOtSfBPRsyH3yJ4KGSqIClrAl7Cg12vQ8ikGnN7aXmteI   https://nasicher.at/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Österreichische Bundesbahnen (ÖBB) are successful.

Österreichische Bundesbahnen (ÖBB) Creative Analysis: 

Österreichische Bundesbahnen (ÖBB) placed a Image ad in 2020-06-05-2020-06-08, and got 1 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Österreichische Bundesbahnen (ÖBB) Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  German  N/A  N/A

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Österreichische Bundesbahnen (ÖBB) has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Österreichische Bundesbahnen (ÖBB) Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-05-2020-06-08  2020-04-27-2020-05-23  2020-04-27-2020-05-23
During  4 days  27 days 27 days 
Like  1  4  3
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Österreichische Bundesbahnen (ÖBB) ‘s Top 1 ad received 1 likes, 0 shares, 0 comments in just 4 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Österreichische Bundesbahnen (ÖBB), helping Österreichische Bundesbahnen (ÖBB) to grasp the ad data more clearly.