Top Ads on Áman

Áman Background Introduction:

Við bjóðum upp á allt sem þarf til vín- og bjórgerðar. Auk þess að veita faglega ráðgjöf.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Áman has been advertising and marketing on Facebook for many years. And Áman has placed 8 of ads on the Facebook platform in the last month. In the past few years,Áman has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Áman on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Áman. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Áman.

BigSpy

1.Áman Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Áman  Áman  Áman
Page Categories  Homebrew Supply Store  Homebrew Supply Store  Homebrew Supply Store
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Áman Marketing Objectives Analysis: 

Áman has been operating in Homebrew Supply Store for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Áman best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Áman Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Áman  Áman Áman 
Ad Copy Text  Hjá okkur færðu allt til bjórgerðar... ...góða þjónustu og ráð!  BYRJUNARSETT! Við bjóðum upp á allt sem þarf til að hefja vín- og/eða bjórgerð. Áhaldap...  BYRJUNARSETT! Við bjóðum upp á allt sem þarf til að hefja víngerð. Áhaldapakki samanstendu...
Link Description  Hjá okkur færðu allt til bjórgerðar... ...góða þjónustu og ráð!  BYRJUNARSETT! Við bjóðum upp á allt sem þarf til að hefja vín- og/eða bjórgerð. Áhaldapakki samanstendur af öllum þeim grunnáhöldum sem þarf til að búa til vín eða bjór. Hægt er að nálgast kennslumyndband á vefsíðunni okkar með íslenskum texta. Myndbandið fylgir auk þess á DVD diski.  BYRJUNARSETT! Við bjóðum upp á allt sem þarf til að hefja víngerð. Áhaldapakki samanstendur af öllum þeim grunnáhöldum sem þarf til að búa til vín eða bjór. Auk þess sem leiðbeiningar á DVD disk með íslenskum texta fylgja.
Website Link  www.facebook.com  www.facebook.com  aman.is
CTA      LEARN_MORE
Text Word Count 77  320  248
Like 155  8  243

Áman Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Áman Top 1 ads got 155 likes. Áman uses a sentence with the finishing touch title: “Áman”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Áman shared 77 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Áman should continue to optimize the ad content.

3.Áman Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-05-14-2020-06-04  2020-05-13-2020-05-26  2020-03-06-2020-04-30
Landing Page Link  https://www.facebook.com/www.aman.is/?refid=28&_ft_=adid.6204891332951:qid.6834690118309450722:mf_story_key.-5126351411917429412:is_sponsored.1:ei.AI@AQJ1dj55-i188xVNrNPcP7vJpyNpaTlYBxh8nvBqAl5mtKzN8yD_3r0xS-MuoifeR95WEwkceW3F-b8IXOMdtCfB:top_level_post_id.608523143087453:content_owner_id_new.149246829015089:page_id.149246829015089:src.22:photo_id.608522889754145:story_location.5:story_attachment_style.photo:view_time.1591324774:filter.h_nor:tds_flgs.3:actrs.149246829015089:page_insights.%7B%22149246829015089%22:%7B%22page_id%22:149246829015089,%22page_id_type%22:%22page%22,%22actor_id%22:149246829015089,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1589407665,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B608523143087453%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:149246829015089,%22page_id%22:149246829015089,%22post_id%22:608523143087453,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=Cl-R  https://www.facebook.com/www.aman.is/?refid=28&_ft_=adid.6204886428151:qid.6828555831098840260:mf_story_key.6439313115809304324:is_sponsored.1:ei.AI@AQLr64DP5z_W-xzFl55d56jIVj9R4QWyTXu2YDmDzqZ6LmQyGGIdYLRSMIGsK0xSVWNUohXNbrvvtmlnpbrvMl03:top_level_post_id.608513896421711:content_owner_id_new.149246829015089:page_id.149246829015089:src.22:photo_id.608512973088470:story_location.5:story_attachment_style.photo:view_time.1589896929:filter.h_nor:tds_flgs.3:actrs.149246829015089:page_insights.%7B%22149246829015089%22:%7B%22page_id%22:149246829015089,%22page_id_type%22:%22page%22,%22actor_id%22:149246829015089,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1589406608,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B608513896421711%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:149246829015089,%22page_id%22:149246829015089,%22post_id%22:608513896421711,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=C-R   https://aman.is/Vorur/Ahold_til_vingerdar/Ahaldapakki-Byrjunarsett/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Áman are successful.

Áman Creative Analysis: 

Áman placed a Image ad in 2020-05-14-2020-06-04, and got 155 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Áman Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Iceland  Iceland  Iceland
Language  Norwegian  Norwegian  Norwegian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Áman has the best conversion in Iceland, and can advertise more in Iceland in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Áman Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-14-2020-06-04  2020-05-13-2020-05-26  2020-03-06-2020-04-30
During  22 days  14 days 56 days 
Like  155  8  243
Share  5  1  14
Comment  2  0  18

Advertising effectiveness is a direct manifestation of advertising. Áman ‘s Top 1 ad received 155 likes, 5 shares, 2 comments in just 22 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Áman, helping Áman to grasp the ad data more clearly.